Til aspektlari amaliyoti

mass 
media
on TV … they probably didn‘t even have an 
advertising agency
to support them …and 
yet they‘d managed to create a great deal of 
brand loyalty
from previous customers … I think 
that was really effective. 
Part 3-style questions
Examiner: What is it that makes an advert effective? 
Spencer: Well … when a company 
launches a product
they have to consider the Internet … 
especially how it can be used to spread the word on 
social media
… so in this context a video 
that 
goes viral
is probably the most effective type of advert you could make. 
Examiner: What are the advantages to companies of advertising on the Internet rather than TV? 
Stelios: I‘d imagine the main advantage is you can reach your 
target audience
much more 
effectively … if you bring out a 
niche product
for example … or you have a tight 
advertising 
budget
… you can advertise on particular sites that the people you want to reach visit … that‘s 
not something you can do on TV. 
Examiner: What things do advertising companies do that might give it a bad name? 
Raol: For me the most irritating is 
cold calling
… we must get two or three of these every day at 
work … then there‘s 
junk mail
that gets posted through the letterbox … and of course the online 
equivalent of this … 
spam emails
… I think it‘s this kind of advertising that tends to annoy 
people. 
Introducing the new vocabulary. Definitions 

advertising agency
: a company that creates adverts for other companies 

advertising budget
: the amount of money a company decides to spend on advertising 
