prime time : the time during the viewing schedule when most people watch TV or listen
to a broadcast
product placement : to advertise a product by using it as a prop in a TV show or film
sales page : a page specifically used to promote a product or service
to show adverts : to display adverts on TV
social media : websites that enable users to create and share content or to participate in
social networking.
spam email : unwanted, promotional email
target audience : the people a company want to sell their product or service to
word of mouth : recommendations made by individuals to other individuals about a
product of service
Home assignment Make 2min speech on ―a Role of advertisement in mass media‖.
LESSON 20 MASS MEDIA. WORDS RELATED TO PUBLICITY Module: Vocabulary Topic: Mass media. Words related to publicity
Time: 80 minutes
Aim: Material: Aids:
to analyse words with mass media, publicity
to develop practical understanding of key terms
1. Lewis, M (1997). Implementing the Lexical Approach. Hove: LTP.
2. B.J.Tomas (1986) Intermediate Vocabulary. Cambridge
3. McCarthy, M. and O‘Dell, F (2004). English Vocabulary in Use. Upper-
intermediate and advanced. Cambridge: CUP
Text-books. charts, laptop with speakers, handouts
Publicity is the activity of making certain that someone or something attracts a lot
of interest or attention from many people, or the attention received as a result of this activity
