Science and Education in Karakalpakstan issn 2181-9203 Science Magazine chief editor

Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 
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3. Determine the export (market) potential of your product, primarily its competitive 
advantages and weaknesses. The product is analyzed in terms of its usefulness, price and image, 
with products considered new to the market having significant export potential. 
4. Assessment of competitors and their level of competitiveness. The main task in the study 
of competitors is a statistical assessment of their actual and potential scientific, technical, 
production and market opportunities, the strength of their market positions and competitive 
prospects. 
5. Assessment of the export and foreign economic potential of an industrial enterprise, 
which involves determining the level of significance of individual components and statistical 
analysis [2]. 
In practice, the competitiveness of an industrial enterprise is usually characterized by the 
following criteria (Fig. 1.): 
 
 
 
 
 
 
 
 
Figure 1. Statistical assessment of the components of the competitiveness of an industrial 
enterprise
 
[3] 

the level of quality of consumer 
goods - the natural and ethical content of the indicators meet the requirements of the 
passport and the expectations of consumers; 

the level of consumer costs for 
the purchase of products - the selling price; terms of delivery and price, methods of 
settlement with buyers, customs benefits, etc.; 

consumer level of costs for the 
use of goods (consumer price) - installation, adjustment, spare parts, service, repairs, 
materials, fuel, electricity costs, etc. 
It should be noted that the basis of the competitiveness of an industrial enterprise is directly 
related to the competitiveness of products. It is this category that is considered the basis for 
determining competitiveness as its derivative. The competitiveness of industrial products, as a 
comparative characteristic, distinguishes the manufactured goods from similar goods in terms of 
technical and economic indicators and the completeness of satisfaction of needs. There are three 
groups of main indicators: technical indicators reflecting the consumer properties of goods; 
regulatory indicators characterizing the compliance of the goods with mandatory norms and 
standards; and, finally, economic indicators, called the consumer price, or the volume of expenses 
associated with the consumption or use of this product. The competitiveness of a product is 
considered a relative concept, therefore, when calculating the indicators of the competitiveness of a 
product, either an analogue product (direct method) or a sample product for which there is a 
demand (indirect method) is taken as an object of comparison. Then these indicators are combined 
into a single integral indicator that reflects differences in the efficiency of consumption per unit of 
consumer spending on their acquisition and use. 
Strategic decisions 
Scientific and technical 
potential 
Product competitiveness
Personnel capacity 
Production capacity 
Sales opportunities 

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