Science and Education in Karakalpakstan issn 2181-9203 Science Magazine chief editor

Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 
105 
The integrated indicator reflects the difference between comparable goods in the 
consumption efficiency per unit of consumption costs related to the purchase and use of the product. 
If K
IP
< 1 If the analyzed product is inferior to the sample product, if K
IP
> 1 if so, it will be 
competitively superior to the sample product. 
The indicator of competitiveness is a derived indicator, which depends both on the quality of 
the industrial product and on the price of the product and the costs of its use.
S
C
P
K
k


, 
(1.4.) 
There: Р
k
– integral (qualimetric) indicator of product quality (or useful effect); S - the 
purchase price of the goods; C is the total cost of using the product. 
The parameters included in formula (1.4) should be determined for the product life cycle. 
It is necessary to choose quality indicators for statistical evaluation and forecasting of the 
quality and competitiveness of industrial products. The optimal choice is a difficult task, because 
the parameters should not only reflect the technical characteristics of the product, but also meet 
social needs, consumer tastes and fashion. 
The problem of the rational choice of parameters characterizing the quality of industrial 
products is one of the most important technical and economic problems. Incorrect selection of 
parameters leads to high non-manufacturing costs in the production and use of an industrial product. 
In domestic and foreign literature, there are many interpretations of market competition 
factors that affect the competitiveness of an industrial enterprise. If we group them within the 
framework of market entities whose activities create conditions for competition, we can distinguish 
the following main factors of the competitive environment in the market: 

the state and its policy in the field of competition regulation; 

entry of industrial enterprises into the market and increased competition; 

consumers of products affecting enterprises in the industrial sector; 

suppliers of raw materials, materials and components to the market of the production 
chain; 

manufacturers of substitute goods occupying a part of the production network market; 

enterprises that directly produce (sell) industrial products. 
In world practice, the competitiveness of an industrial enterprise is determined by the 
following factors: 

compliance of the quality of industrial products with the market and specific 
requirements of consumers; 

general expenses for the purchase, delivery and use of industrial products; 

the ability of an industrial enterprise to deliver products at a convenient time for the 
consumer; 

the reputation of the industrial enterprise in the market, the availability of evidence 
confirming the reliability of the enterprise as a partner and the possibility of providing this 
evidence.[3] 
In general, we agree with the hierarchy of factors and present it with additions that explain 
the process of filling in some of its shortcomings, more precisely, ensuring the competitiveness of 
an industrial enterprise (Fig. 3). 
The choice of a competitive strategy for an industrial enterprise depends on such basic 
factors as the structure of the strategic potential and the possibility of expanding resources. The 
goals of strategic development, determined on the basis of statistical analysis, reflect, first of all, the 
directions of the enterprise's activities to eliminate its weaknesses in the competitive struggle and 
strengthen its strengths. 

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