exact same time. The same holds true for priorities. You cannot complete two
tasks, activities, exercises,
etc. at any one given time. A choice must be made
that reflects what is most important at this exact moment and reflects the best
investment of your time, energy and focus. Kurt Lewin named this phenomena,
the Approach-Approach Theory of Conflict, whereby a single choice must be
made amongst two equally attractive options. While additional detail about this
theory can be provided, I summarize it as "Something's gotta give." This is my
mantra during those moments when multiple priorities appear to be equally
important for completion. In the end, only one activity can be performed and it
should always be that which provides the best return on your emotional and
physical investment. When you are unclear as to how you should allocate your
time, simply say to yourself, "Something's gotta give" and then make a proactive
choice about which endeavor you must pursue.
A 25+ year entrepreneur, Steve is the Chairman & Co-Founder of Liquor.com,
online pioneer who launched on CompuServe’s Electronic Mall in 1993, New
York Times bestselling author of What Is Your WHAT? Discover The ONE
Amazing Thing You Were Born To Do
, author of Internet Prophets: The
World’s Leading Experts Reveal How to Profit Online
, creator/host of Internet
Prophets LIVE!, and keynote speaker, who has appeared on CNN, Fox Business
and other national outlets.
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