For example, at the time I’m writing this book, I know that I really want to
increase my passive income this year. But I don’t have a specific dollar amount
in mind and because I have plenty of money, I’m not feeling any pressure to
define it.
But in order to grow passive income, I also know that I need to
create all
kinds of things like books, assessments, and online training. Right now, when I
ask myself:
What is the single most important task (MIT) to get closer to my goal
right now?
I know it’s working on this book. Once the book is done, I’ll create spin-off
content. And once I have more stuff to sell, my “one thing” will likely be
working on marketing material or webinars to spread the word. But for now, I
know that my MIT is writing this book.
Your own MIT may look very different based on your job and personal goals.
A rookie salesperson’s MIT might be cold calling in order to hit a sales target. A
software engineer’s MIT might be to debug a particular module in order to hit a
launch deadline. A senior software executive’s MIT might be recruiting a new
programmer in order to develop a new app. A startup CEO’s MIT might be to
create a slide deck in order to land venture capital. A student’s MIT might be to
find a tutor in order to do well on an upcoming exam. A stay-at-home parent’s
MIT might be to reserve a campground site at the state park to line up the
family’s favorite summer vacation.
Mark Pincus on His MIT
Identifying your MIT makes your scheduling decisions much easier. Having
identified what is most important to you, you’ll need a very good reason
not to
be spending time on it.
The social gaming company Zynga is probably best known for its game
Farmville, which at its peak had over 265 million active users. Zynga CEO,
Mark Pincus, clearly has his MIT well defined and believes in spending at least
half of his time on it.
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