Q: What is the purpose of research methodology? The purpose of research methodology is to provide researchers with a systematic and structured approach to conducting research. It ensures that researchers maintain a high level of rigor and quality in their studies, guides decision-making, and enhances research efficiency by providing a clear roadmap for conducting the study. It is also a great way of validating research findings.
Q: Why is research methodology important for research? One cannot deny the role and importance of research methodology in conducting high-quality and reliable research. It provides researchers with a systematic and structured framework that ensures the research study is well-planned, properly executed, and yields valid and trustworthy results.
Q: What is the difference between research methodology and research methods? Research methodology refers to the overarching approach and framework used to conduct research, including the theoretical and philosophical underpinnings of the study. It addresses questions such as the research design, data collection methods, sampling techniques, and data analysis procedures. Research methods refer to the specific techniques, tools, and procedures employed within the research methodology to gather and analyze data. Research methods can include qualitative or quantitative approaches, surveys, interviews, experiments, or case studies.
How To Choose Your Research Methodology Qualitative vs Quantitative vs Mixed Methods
By: Derek Jansen (MBA). Expert Reviewed By: Dr Eunice Rautenbach | June 2021 Without a doubt, one of the most common questions we receive at Grad Coach is “How do I choose the right methodology for my research?”. It’s easy to see why – with so many options on the research design table, it’s easy to get intimidated, especially with all the complex lingo!
In this post, we’ll explain the three overarching types of research – qualitative, quantitative and mixed methods – and how you can go about choosing the best methodological approach for your research.
