Plan: Introduction: Product Planning and Development Product Line Product Mix



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(d) Installation:
Machines, buildings, equipment’s, etc. do not enter into final products and are durable for a long period. They are essential for production. Examples are gas, power installation, etc.
(e) Accessories:
They are light machines or tools which are used for the operation of a business. They are not used for manufacturing a product. Examples are hand tools, type-writers, calculators, etc.

6. Product Packaging:


Packaging is an important tool for face lifting of a product. Packaging is intended to protect, identify, differentiate, improve handling, convenience, and promote the sale of the product. Package, therefore, has become virtually a part of the product. The package has been rightly described as the ‘silent salesman.’
According to Louis C. Baril, “Packaging may be defined as the protection of materials for all kinds of means of containers so designed as to prevent damage to contents by outside influences”. Stanton defines packaging “as the general group of activities in product planning which involve designing and producing the container or wrapper for a product”. According to the Indian Institute of Packaging, “It is the embracing function of package selection, manufacture, filling and handling.”

Kinds of Materials Used for Packaging:


The following materials are generally used for packaging:

(i)

Paper —

Soap

(ii)

Tin —

Biscuits

(iii)

Plastic —

Oil

(iv)

Glass —

Medicine

(v)

Card Board —

Fragile articles

(vi)

Straw Baskets —

Vegetables

(vii)

Gunny Bags —

Grains

(viii)

Wooden Boxes —

Apple

(ix)

China Jars —

Products need protection against light

(x)

Earthenware —

Liquor

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