Up Your Giggy, 65
Uzzi, Brian, 30
V
Values, cross-cultural view, 20–21
Venture capitalists, as givers, 1–9, 17, 23–25
Virgin Unite, 184
Vitti, Jon, 77
Vohs, Kathleen, 183
Volkswagen, ads, success of, 142–46
Volunteers
and happiness, 183
hundred hour rule and happiness, 173–74
Vulnerability
and powerless communication, 151
and powerless speech, 133–35
W
Waal, Frans de, 223
Walker, Charls, 29
Walker, Larry, 156
Walker, Pinkney, 29
Wallaert, Matt, 265
Walter, Jorge, 50
Walton, Bill, 117, 119, 129
Walton, Dave, powerless communication style of, 126–29, 134–35, 141–42, 146
Ward, Elsie, 79
Wealth, -giving connection, 181–82
Webster, Gregory, 38
Weinberg, Larry, 122
Weiner, Jeff, 41
Weinstein, Dan, 44
Weinstein, Netta, 175
Welch, Jack, 128–29
Welle, Brian, 263
Weller, Thomas, 79, 82
Wentworth, John, 199–200
Westphal, James, 150
Wikipedia, 223
Willer, Rob, 34, 76, 218, 227
Williams, Evan, 31, 52
Wiseman, Liz, 63
Women
as givers versus men, 203–4n
glass ceiling, 201–3, 203–4n
Wonder Years, The, 62
Workplace
givers, fears of, 22–23, 241–43, 254–55
job crafting, 262–63
reciprocity patterns in, 5–6
Wright, Frank Lloyd
career ups and downs of, 67–69
collaborative style of, 69, 78
credit for work, claiming, 78, 92
dishonesty of, 68, 78
family motto of, 73
and perspective gap, 91–92, 92n
taker traits of, 67–70, 78
Wright, John, 68, 92
Wrzesniewski, Amy, 262–63
Wuthnow, Robert, 242
Y
Younger, Julius, 79–81
YouTube, 49
Yurochko, Francis, 79
Z
Zak, Sonya, 218
Zellman, Harold, 68
ZocDoc, 267
*
Alan Fiske, an anthropologist at UCLA, finds that
people engage in a mix of giving, taking, and matching
in every human culture—from
North to South America, Europe to Africa, and Australia to Asia. While living with a West African tribal group in Burkina Faso called the
Mossi, Fiske found people switching between giving, taking, and matching. When it comes to land, the Mossi are givers. If you want to
move into their village, they will automatically grant you land without expecting anything in return. But in the marketplace, the Mossi are
more inclined toward taking, haggling aggressively for the best prices. And when it comes to cultivating food, the Mossi are likely to be
matchers: everyone is expected to make an equal contribution, and meals are divided into even shares.
*
Interestingly, in ultimatum games, it’s rare for the divider to propose anything that’s so lopsided. More than three quarters of dividers
propose a perfectly even split, acting like matchers.
*
In the computer industry study, when taker CEOs were at the helm, firms had more fluctuating, extreme performance, as measured by
total shareholder returns and return on assets. They had bigger wins, but bigger losses. The takers were supremely confident in their
bets, so they swung for the fences. They made bold, grandiose moves, which included more and larger acquisitions, as well as major
upheavals to company strategy. Sometimes these moves paid off, but in the long run, the takers often put their companies in jeopardy.
*
This is a nod to a “Weird Al” Yankovic song about nerds, which includes the line, “I’m fluent in JavaScript as well as Klingon.” For the
record, Rifkin worries about the amount of time that he has wasted in his life typing two spaces after a period, instead of one.
*
Technically, since LinkedIn employees have a host of advantages in connecting with people on LinkedIn, insiders were excluded from
the Fortune analysis. Unofficially, it is noteworthy that Rifkin topped every LinkedIn employee except two: founder Reid Hoffman and
board member and investor David Sze.
*
Of course, when takers and matchers give to receive, they do so with different aims. Takers are usually looking to get as much as
possible, whereas matchers are motivated to maintain equal exchanges.
*
Although my focus is on George Meyer, it’s important to acknowledge that the comedy on The Simpsons has always been a collective
achievement. In particular, Meyer is quick to praise Jon Swartzwelder, who has written five dozen episodes, more than double any other
writer in show history. Other contributors with many writing credits include Joel Cohen, John Frink, Dan Greaney, Al Jean, Tim Long, Ian
Maxtone-Graham, Carolyn Omine, Don Payne, Matt Selman, and Jon Vitti. Of course, Meyer notes, this list doesn’t include the creators
and many other writers, producers, and animators who have shaped the show’s success. Meyer started sharing credit early on. “In Army
Man, I felt if people were going to write, they should get credit for it, especially since they were doing it for free.” He used a unique
Army symbol to acknowledge each writer’s contribution. “It was a bad decision,” Meyer says, laughing, “because I had to cut all of them
out with an X-Acto knife, and rubber-cement them to this board I was using. It was hard to find them in the pattern on my bedspread.”
*
Many insiders believe that the credit-taking incident, coupled with the attention Salk gave to the media, was a major reason why the
National Academy of Sciences never admitted Salk. But debate continues about why he wasn’t awarded a Nobel Prize. Some scientists
have argued that although the polio vaccine made an invaluable applied contribution to public health, it wasn’t an original contribution to
fundamental scientific knowledge.
*
Is there a dark side to psychological safety? Many managers believe that by tolerating mistakes, they’re sending a message that it’s
okay to make mistakes. Such mistakes might not be disastrous on a television sitcom, but consider a setting where lives are on the line:
hospital units. Edmondson asked members of eight hospital units to rate how much psychological safety they felt in the unit, and how
many medication errors they made. Sure enough, the higher the psychological safety, the greater the number of errors reported. In units
where health care professionals felt their mistakes would be forgiven, they seemed more likely to deliver the wrong medication to
patients, putting them at risk for ineffective treatment or allergic reactions. It makes intuitive sense that tolerance for errors would cause
people to become complacent and make more errors, but Edmondson wasn’t convinced. She reasoned that psychological safety was
increasing comfort with reporting errors, not causing errors. Sure enough, the higher a unit’s psychological safety, the more errors
reported. But when Edmondson examined more objective, independent data on medication errors, the psychologically safe units didn’t
actually make more errors. In fact, the higher the psychological safety in a unit, the fewer errors they made. Why? In the units that
lacked psychological safety, health care professionals hid their errors, fearing retribution. As a result, they weren’t able to learn from
their mistakes. In the units with high psychological safety, on the other hand, reporting errors made it possible to prevent them moving
forward.
*
Of course, my wife observed, our friends will love the candlesticks—they just didn’t know that such an exquisite gift existed. If they
did, the candlesticks surely would have been on their registry. And she was right.
*
Growing up as the oldest child in his family, Meyer had plenty of opportunities to practice perspective taking. Studies show that having
younger siblings
develops our giver instincts by providing experience with teaching, child care, feeding, and cleaning. Experts have long
recognized that as older siblings, particularly if we’re the firstborn, we’re charged with taking care of our younger siblings, which requires
acute attention to their unique needs and wants—and how they differ from our own. But Frank Lloyd Wright and Jonas Salk were
firstborns: Wright had two younger sisters and Salk had two younger brothers. There’s something else in Meyer’s family background that
may have nudged him in the giver direction. In a series of studies led by the Dutch psychologist Paul van Lange, givers had more siblings
than the takers and matchers. The givers averaged two siblings; the takers and matchers averaged one and a half siblings. More siblings
meant more sharing, which seemed to predispose people toward giving. It may not be a coincidence that George Meyer is the oldest of
eight siblings. Interestingly, van Lange’s data showed a sister effect, not just a sibling effect. The givers didn’t have more brothers than
the takers and matchers, but they were 50 percent more likely to have sisters. It is noteworthy that of Meyer’s seven younger siblings,
five are sisters.
*
Skender compulsively makes lists of everything, from his favorite songs to the ten best days of his life, and arranges the dollar bills in
his wallet according to the order of their serial numbers. He owns more than eight hundred pairs of suspenders, each of which has a
unique name and number. He alphabetizes his socks and his underwear and lays out his clothes weeks in advance. For more than two
decades, he has worn a bow tie every Monday, Thursday, and Saturday—even when mowing his lawn. He is religious about being the
first to arrive in his parking garage at work, usually before five
A.M .
, yet he is known for staying past midnight at review sessions to help
students prepare for exams. He translates his advice about reciprocity into the language of accounting: “I’d rather have a large accounts
receivable than a large accounts payable.” To put his teaching load in perspective, a typical college professor teaches between three and
eight classes a year. Over a career, that amounts to somewhere between one hundred and three hundred classes. Skender has nearly
doubled this, and he recently told his dean that he intends to teach thirty-five more years. In calendar year 2012 alone, more than two
thousand students took Skender’s courses. To accommodate the demand, the university once moved his class to a special oversized room
away from the main campus. Even when he teaches early in the morning, his classroom is packed, and many more students wish they
could enroll. For one eight
A.M
. class, he had 190 students on the waiting list.
*
To be fair, Bowie’s career was hampered by injuries. In college, he missed two full seasons due to shin injuries. Before the draft, to
make sure Bowie was completely healthy, Inman subjected him to a seven-hour physical examination. Bowie had a solid first season, but
after that, injuries caused him to miss 81 percent of the games in the next four seasons, including nearly two entire seasons. And Inman
and his scouts weren’t the only ones to bet on Bowie over Jordan. In June 1984, after the draft, a Chicago Tribune headline read
“Apologetic Bulls ‘Stuck’ with Jordan.” The general manager of the Bulls, Rod Thorn, seemed disappointed. “We wish he were 7 feet,
but he isn’t,” Thorn lamented. “There just wasn’t a center available. What can you do? Jordan isn’t going to turn this franchise
around . . . He’s a very good offensive player, but not an overpowering offensive player.” Even Jordan seemed to endorse the Bowie
selection: “Bowie fits in better than I would,” he said during his rookie year, as Portland had “an overabundance of big guards and small
forwards.” Perhaps the best defense of Inman’s choice was offered by Ray Patterson, who ran the Houston Rockets in 1984, having
selected Hakeem Olajuwon first in that draft before Bowie and Jordan: “Anybody who says they’d have taken Jordan over Bowie is
whistling in the dark. Jordan just wasn’t that good.”
*
Interestingly, Jordan’s basketball coach at the University of North Carolina, the legendary
Dean Smith
, had more of a giver style.
Against his own interests, and strong resistance from his assistants, Smith advised Jordan to enter the NBA draft early, before his senior
year. Smith had a rule: “We do what’s best for the player out of season and what’s best for the team in season.” As NBA salaries
skyrocketed, Smith encouraged every player who had a good shot at being picked in the top five or ten to leave college early and secure
his financial future, as long as he promised to come back and finish his education later. In his thirty-six years as head coach, Smith sent
nine athletes to the draft early, and seven made good on their promises. Although Smith was encouraging his best players to leave the
team, putting his players’ interests first seemed to help him recruit top talent and build trust and loyalty. Smith retired with 879 wins, then
more than any coach in NCAA history; his teams made eleven Final Fours and won two national championships. As Chris Granger,
executive vice president at the NBA, explains, “
Talented people are attracted to those who care about them
. When you help someone
get promoted out of your team, it’s a short-term loss, but it’s a clear long-term gain. It’s easier to attract people, because word gets
around that your philosophy is to help people.”
*
It’s worth noting that the pratfall effect depends on the audience’s self-esteem. Powerless communication humanizes the
communicator, so it should be most appealing to audiences who see themselves as human: those with average self-esteem. Indeed,
Aronson and colleagues found that when competent people make blunders, audiences with average self-esteem respond more favorably
than audiences with high and low self-esteem.
*
The same pattern showed up in another study, where more than six hundred
salespeople responsible for women’s products
completed a
questionnaire that revealed whether they were givers: did they try to offer the product that was best suited to customers’ needs? When
researchers tracked their sales revenue, the givers initially had no advantage. As they came to understand their customers, the givers
pulled further and further ahead. By the third and fourth quarters, the givers were bringing in significantly more revenue. The givers
gathered more information about customers’ needs and were more flexible in how they responded to customers.
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