I
magine that you are about to do something when someone runs up to you and says, “You can’t do that!”
“Why not?” you ask.
“Because! You just can’t, that’s all.”
Now, “Because!” is not likely to convince you that you shouldn’t do what you were about to do, is it?
Why not? Well, “Because!” does
not provide you with a
reason
for not doing what you wanted to do. It is not, there-
fore, a very convincing argument.
L E S S O N
Emotional
Versus Logical
Appeals
L E S S O N S U M M A R Y
Writers often appeal to your emotions to
try to persuade you of some-
thing. But unless they also provide logical evidence to back up their
claims, you have no
reason
to accept their argument as valid.
This les-
son helps you see how to distinguish between appeals to your emo-
tions and appeals to your sense of reason.
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