The third wave feminism or sometimes also called the post-feminism begins in the 1990s and continues up to present. Post-feminism refers to the perceived failures of the second wave feminism and it continues in fighting for the same beliefs as in the previous waves. However, the movement’s focus has slightly shifted; it is less focused on political processes and on laws but more on the individual self. Also, the feminists are more diverse now, the first and the second wave feminists were mostly Westers, middle-class, white women, whereas the third wave feminists are women from different ethnicities, colours, religions and social backgrounds.
Since 1990s women are more recognized in society and not only in the United Kingdom but also in other countries all over the world. In Britain women have the same opportunities for education and can have the same occupations as men and most importantly their opinions are valued and respected.
Over the several decades the feminist movement has helped women to stand for their own and to be acknowledged. However, feminism today cannot be easily defined anymore, it is not as visible as it used to be during the first wave, and some women do not want to be associated with feminism as they still perceive it as a rigid and outdated movement. Nonetheless, in September 2014 United Nations launched a new campaign called HeForShewhose Women Global Goodwill Ambassador became a British actress Emma Watson. Not only is Watson widely known persona but she actively participates in the campaign and her speeches at the conferences have drawn attention of many. The HeForShe campaign aims for gender equality, which “is not only women issue but rather human rights issue.” As Watson herself mentioned at one of the HeForShe conferences: “How can we effect change in the world when only half of it is invited or feel welcome to participate in the conversation?” One of the goals of the campaign is also to lure men and boys to advocate for their own rights, not only women, which is very important because the campaign aims to make men comfortable to call themselves feminist as well. Even though, the campaign is being criticized as for being run by women exclusively, the publicity that was drawn on the feminist issue is gradual again which is a good sign, hitherto there is no country in the world where women are absolutely equal to men.