Research Topic: Consumers are more aware of ethical considerations nowadays. Research Question


Source 2: People believe and behave as if consumers of Natural foods are especially virtuous



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english research

Source 2: People believe and behave as if consumers of Natural foods are especially virtuous.
Table 2: Mean (standard deviation) tokens sent, tokens expected to be returned, and confidence in this judgment, for groups with fictional receivers who either consume natural or unnatural foods. (Taylor and Steven, 2018)

The natural Receiver Food Group tended to send the same number of tokens as rounds went on with no discernible difference across rounds, as seen in Table 2 (test of linear trend, p = 0.30). The unnatural Receiver Food Group, however, transmitted increasingly less tokens as the rounds went on (test of linear trend, p = 0.038). No participant stated the aim of the research, however 17/40 individuals indicated that they thought or suspected the receiver may be fictional, including 8 out of 20 in the natural Receiver Food Group and 9 out of 20 in the unnatural Receiver Food Group. Study carried out the aforementioned ANOVA once more, including Awareness as a factor. The identical major impact and interaction stated above were once again seen, and this demonstrated no effects involving Awareness. No significant variation in the amount of tokens anticipated to be returned was found using a Mann-Whitney test (see Table 2) between the natural and unnatural Food Groups in Rounds 1, 2, and 3 (U = 191.00, p = 0.806, 161.50, and 168.00, p = 0.293, and 0.382, respectively). However, U = 128.00, p = 0.050 indicates a substantial difference in the predicted token return for Round 4. In particular, the natural Receiver Food Group was predicted to return more tokens during Round 4 than the unnatural Receiver Food Group. The predicted number of tokens returned for each round within each group was tested using Page's test. The projected returns for the natural Receiver Food Group did not significantly vary across Rounds (Z<1). Expected returns for the unnatural Receiver Food Group significantly decreased throughout the course of the four rounds (Z = 3.06, p<0.001). No appreciable variation in participant confidence ratings between Receiver Food Groups was found using Mann-Whitney tests on any of the game rounds (see Table 2). The Page's test was used to see whether confidence ratings within each Receiver Food Group fluctuate from round to round. Both the natural Receiver Food Group and the artificial Receiver Food Group had a substantial rise in confidence ratings during the course of the experiment (Z = 3.76, p <0.001) and (Z = 4.22, p <0.001).

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