The sophisticated investor’s first question is: “How fast do I get
my money back?”
The same is done with stocks. Frequently, my broker calls and
recommends I move a sizable amount of money into the stock of a company
that he feels is just about to make a move that will add value to the stock,
like announcing a new product. I will move my money in for a week to a
month while the stock moves up. Then I pull my initial dollar amount out,
and stop worrying about the fluctuations of the market, because my initial
money is back and ready to work on another asset. So my money goes in,
and then it comes out, and I own an asset that was technically free.
True, I have lost money on many occasions, but I only play with money
I can afford to lose. I would say, on an average 10 investments, I hit home
runs on two or three, while five or six do nothing, and I lose on two or
three. But I limit my losses to only the money I have in at that time.
People who hate risk put their money in the bank. In the long run, safe
savings are better than no savings. But it takes a long time to get your
money back and, in most instances, you don’t get anything for free with it.
On every one of my investments, there must be an upside, something
for free—like a condominium, a mini-storage, a piece of free land, a house,
stock shares, or an office building. And there must be limited risk, or a low-
risk idea. There are books devoted entirely to this subject, so I will not talk
about it here. Ray Kroc, of McDonald’s fame, sold hamburger franchises,
not because he loved hamburgers, but because he wanted the real estate
under the franchise for free.
So wise investors must look at more than ROI. They look at the assets
they get for free once they get their money back. That is financial
intelligence.
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