marketable securities: securities, like government
bonds, that can be sold easily. On balance sheets, they are
listed as current assets because they're expected to be
converted to cash in the near future, usually one year.
marketing: the process of identifying needs and
satisfying these needs with suitable goods or services, through
product design, distribution and promotion, either as a busi-
ness or as a non-profit-making organization.
marketing agreement: contract by which one company
undertakes to market another company's products.
marketing board: organization set up by the government
or by a group of producers to help producers market a certain
type of product.
marketing budget: money set aside by an organization
for its marketing activities.
