marketing model: overview of the entire marketing
process which can be shown graphically, possibly using a
computer, and used to solve problems.
marketing opportunity: possibility of going into a
market for the first time.
marketing plan: plan, usually annual, for a company's
marketing activities, specifying expenditure and expected
revenue and profits.
marketing policy: basic attitudes underlying a
company's marketing activities.
marketing research: all research carried out in the
interests of successful marketing, including market
research, media research and product research.
marketing services: marketing functions other than
selling, such as market research and advertising.
marketing strategy: strategy or planning for marketing
activities.
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marketplace: open space in the middle of a town where a
market is held; situation and environment in which goods are
sold.
