Sample Business Plan Wooden Grain Toy Company

Detailed Description of Customers

The two groups that the company plans to market to are parents (age 18-30) of young children and grandparents (age 60-75) of young children with an income range of $35,000 - $80,000 a year. Our target customers are interested in giving durable, well-made toys to their children and grandchildren to help foster creativity. They value quality and they research the products they buy. Our target customers are willing to spend more money on products that are of higher quality and last longer.

Company Advantages

Wooden Grain Toys has the following advantages compared to competitors:

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  Basic, practical designs.
  
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  Safe, non-toxic paints, parts, and accessories.
  
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  Easy-to-assemble parts.
  
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  All components are manufactured in America and made with grade-A wood, high quality steel, and rubber.
  
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  Quick, 48-hour delivery since our goal is to keep at least 50 units of each toy in stock.
  
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  High-quality, interactive website.
  
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  Face-to-face interaction with customers at craft shows over a three state area.
  

Regulations

Wooden Grain Toys must meet all federal and state regulations concerning toy manufacturing. Specifically, Code of Federal Regulations in Title 42, Parts 1234 and 9876.50, 51, 52 and 89 C.F.R. 5555.18(a)(9); Consumer Product Safety Improvement Act of 2008; Lead-Free Toys Act; and Title 99.9 of the Code of Oregon.

Service Line

Product/Service

Wooden Grain Toys will sell wooden toys made from solid hardwoods (maple, beech, birch, cherry, and oak) and steel rivets. The toys are handcrafted and designed for small children to easily use. Our line currently includes the following nine models:

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  All-Purpose Pick-Up Truck w/movable doors and tailgate
  
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  Dump Truck w/functioning dumping mechanism and box
  
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  Biplane (two-seater) w/movable propeller
  
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  Steam engine with coal tender - additional cars available separately:
  
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    Caboose, flat car w/logs, box car, tank car, coal car
    
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  City Bus
  
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  Tow Truck
  
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  Flat-Bed Truck w/logs
  
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  Sports Car
  
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  Sedan