Sayyohlik yo'nalishlari

7. Muvaffaqiyatni o'lchash
Sayohat
marketingi
strategiyalarining
muvaffaqiyatini
o'lchash
ularning
samaradorligini aniqlash va yaxshilash uchun zarurdir. Asosiy samaradorlik

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ko'rsatkichlari (KPI) aniqlanishi va muntazam ravishda kuzatilishi kerak. Foydalanish
mumkin bo'lgan ba'zi KPIlar quyidagilarni o'z ichiga oladi:
1.
Veb-sayt trafiki:
Veb-sayt trafigini Google Analytics kabi vositalar yordamida
kuzatish mumkin. Veb-sayt trafigining ko'payishi maqsad haqida xabardorlikning
ortishidan dalolat beradi.
2.
Ijtimoiy media ishtiroki:
yoqtirishlar, sharhlar va baham ko'rish kabi ijtimoiy
media ishtiroki ijtimoiy media marketingining samaradorligini o'lchash uchun
ishlatilishi mumkin.
3.
Rezervasyonlar:
Rezervasyonlar marketing kampaniyalari va hamkorliklarning
samaradorligini o'lchash uchun ishlatilishi mumkin.
4.
Mijozlarning qoniqishi:
Mijozlarning qoniqish so'rovlari tashrif buyuruvchilarning
maqsaddagi tajribasidan qoniqishini o'lchash uchun ishlatilishi mumkin.
Xulosa
Xulosa qilib aytadigan bo'lsak, samarali sayohat marketing strategiyalarini ishlab
chiqish maqsadli auditoriyani chuqur tushunishni, maqsadning noyob sotish taklifini
va turli marketing kanallaridan foydalanishni talab qiladi. Kuchli brend identifikatorini
yaratish, jozibali kontent va turizm sohasidagi hamkorlar bilan hamkorlik qilish tashrif
buyuruvchilarni jalb qilish va turizm daromadlarini oshirishga yordam beradi. KPI
orqali muvaffaqiyatni o'lchash marketing strategiyalarini yaxshilash va samaradorligini
ta'minlash uchun juda muhimdir.

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Foydalanilgan adabiyotlar ro’yxati
1.
https://hub.wtm.com/blog/travelindustry/what-is-destination-marketing/
2.
https://www.promodo.com/blog/what-is-destination-marketing
3.
https://www.adido-digital.co.uk/blog/what-is-destination-marketing/
4.
https://www.revfine.com/destination-marketing/
5.
https://www.tandfonline.com/doi/abs/10.1080/1094166042000330218
6.
https://pro.regiondo.com/blog/destination-marketing-strategies/
7.
https://www.igi-global.com/dictionary/marketing-and-branding-initiatives-for-local-f
ood-and-tourism-identity-of-terengganu-malaysia/39270
8.
https://placebrandobserver.com/destination-marketing-explained/
9.
https://www.forbes.com/sites/forbesbusinesscouncil/2022/09/07/how-smart-destinati
on-marketing-can-bolster-a-citys-tourism-and-its-real-estate-market/?sh=283fd8952c0
7
10.
https://hospitalityinsights.ehl.edu/how-use-images-promote-destination
11.
https://www.emerald.com/insight/content/doi/10.1108/17579881211248781/full/ht
ml