Science and Education in Karakalpakstan issn 2181-9203 Science Magazine chief editor

Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 
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Thus, in our opinion, an effective competitive strategy should include all the factors discussed 
above. In order to live in these market conditions, an industrial enterprise must form the most 
preferable structure of strategic potential in terms of efficiency; rational organization of providing 
the necessary resources for the elements of the strategic potential; means that it is necessary to adapt 
to the conditions of the national economy. 
The competitive base strategy, which forms the basis of the competitive behavior of an 
industrial enterprise in the market and describes the scheme for achieving superiority over 
competitors, is central to the strategic direction of the enterprise. Further marketing efforts of the 
enterprise will depend on its correct choice. Unlike tactical actions in the market, a competitive 
strategy should be aimed at providing an advantage over competitors in the long term. 
According to our analysis, the limited production resources and capacities do not allow 
enterprises to implement all the main strategies. Therefore, when choosing a strategy, it is necessary 
to take into account the strengths and weaknesses of each strategy and the real possibilities of the 
company to use it in a market situation. 
The cost reduction strategy focuses on the mass production of standard products, which tend 
to have lower overheads and are more efficient than the production of various products in small 
batches. A company that pursues a cost-cutting strategy is focused on producing cheap but high-
quality consumer goods. 
The product diversification strategy is based on specialization in the preparation of a 
particular product, which is considered a modification of a standard product by improving technical 
performance, improving quality and favorable prices. In this case, competition occurs mainly in the 
area not related to price. The following requirements are imposed on the organization and 
management of production: easily reorganized production, a high level of design training in 
production, own ITTCs and production experience, good marketing. 
A market segmentation strategy aims to provide an advantage over competitors in a 
particular market segment. As a result, an advantage over competitors is created either through 
product differentiation based on the complete satisfaction of the needs of the target market, or 
through achieving lower costs in servicing a selected segment. The segmentation strategy is mainly 
used by companies that produce differentiated products. 
Enterprises following the innovation strategy do not associate themselves with the need to 
reduce the cost of the product, differentiate it or develop a certain market segment, but instead focus 
their efforts on finding new, effective technologies, necessary, but still unknown types of products. , 
production methods are focused on the development of sales promotion methods. The company can 
get additional profit due to the high price of a scarce product. Such a strategy is usually followed by 
enterprises with highly qualified scientific and technical personnel. 
The most important methods for assessing the competitiveness of an industrial enterprise are 
the following two methods: 
1. A method that uses the assessment of goods (services) of an enterprise as the main 
approach. 
This method is based on the idea that the higher the competitiveness of a product, the higher 
the competitiveness of its producer. As the main indicator for assessing the competitiveness of a 
product (service), the ratio of two characteristics is used: price and quality. The most competitive 
product will have the optimal ratio of these characteristics: 
(1.5) 
where: K – product quality indicator; R – product price indicator; Kt is an indicator of 
product competitiveness.