Self study 2 22. What is the best idea you have ever had?

Self study 22
22.1 What is the best idea you have ever had? Explain your answer with examples.
I think good ideas happen by accident. I was interviewing James Long of Theatre Replacement and I asked him this very question. James said that his best idea was in the creation of Clark and I, Somewhere in Connecticut (a show that people should look into). While rehearsing he came up with a physical gesture to accompany the names of the people in the story. When he was taken to court and was no longer allowed to say the names of the people (you really should check this show out) the gestures remained and became one of the most commented parts of the show. Good ideas are accidents.
Task 2.
2.1 Translate the following words and make up sentences with them
1. chaotic--- Mail service was reportedly chaotic and unreliable
2. company/corporate culture--- One of the key factors in increasing labor productivity is the development of corporate culture, creation a favorable corporate spirit.
3. competitive edge --- This gave the company a strong competitive edge, allowing songs to be recorded, pressed, and distributed within a week.
4. conservative --- Please remember that we are a conservative bank.
5. cornerstone--- The two cornerstones of our policies are permanently low inflation and sound public finances
6. corporate social responsibility (CSR) --- While consumers' quality requirements are becoming stricter, corporate social responsibility is increasingly important.
7. credible --- We seek credible deterrence but at the lowest possible level
8. decision-making --- They started participating in government decision making
Task 2
2.1 Read the text about business and answer the questions below:
PRODUCT
Products rarely need to be sold face-to-face. On the other hand, firms that market products and services that buyers will want to see, use, or better understand before buying, often rely on personalized sales. Expensive and durable goods - such as automobiles, electronics, or furniture - benefit from personalized sales, as do legal, financial, and accounting services. Finance involves the management of money. All businesses must have enough capital on hand to pay their bills, and for-profit businesses seek extra capital to expand their operations. In some cases, they raise long-term capital by selling ownership in the company. Other common financial activities include granting, monitoring, and collecting on credit or loans and ensuring that customers pay bills on time. The financial division of any business must also establish a good working relationship with a bank. This is particularly important when a business wants to obtain a loan. Businesses rely on effective human resource management (HRM) to ensure that they hire and keep good employees, and that they are able to respond to conflicts between workers and management. HRM specialists initially determine the number and type of employees that a business will need over its first few years of operation. They are then responsible for recruiting new employees to replace those who leave and for filling newly created positions. A business’s HRM division also trains or arranges for the training of its staff to encourage worker productivity, efficiency, and satisfaction, and to promote the overall success of the business. Finally, human resource managers create workers’ compensation plans and benefit packages for employees.