Semantic map

SENTENCE OR PHRASE FROM TEXT

1.LOOK UP THE TITLE IN THE LIBRARY CATALOGUE

2. A NEW BRAND OF SOAP POWDER
3.YOU CAN BOOK AT YOUR LOCAL TRAVEL ADVERTISING AGENCY
4.THE LATEST TRENDS IN MODERN DANCE
5.I HAD TO REFER TO THE INSTRUCTION BOOKLET

MY SYBOL OR DRAWING (IMAGE) 2. 3. 4. 5 .

WORD FAMILY 1.CATALOGUE (VERB AND NOUN) 2.BRAND, BRANDING, BRANDED, BRANDY 3.ONLY NOUN 4.TREND, TRENDILY, TRENDY, TRANDINESS 5. -

CONCLUSION
IN CONCLUSION,BASED ON THE ABOVE MENTIONED EXPLONATIONS, I RESEARCHED OVER 100 WORDS AND OVER 30 IDIOMS AND SLANGS IN PREPARITION FOR THIS PROJECT. I HAD EXPERIENCE.
I GOT A LOT INTERESTING INFORMATION ABOUT THE SUBJECT OF ADVERTISING.

PART 1
1.to broadcast propaganda

Meaning: to send out a programme on television or radio that may be false or exagerrated in order to gain support for a political leader, a party etc
Example: The media in North Korea broadcast propaganda every day about the dangers of war with South Korea and the USA.
a leading article
Meaning: a piece of writing which deals with the most important news item of the day.
Example: Newspapers in my country often have a leading article on some sensational crime that has been committed.
3.editorial policy
Meaning: the policy of the newspaper, as decided by the person in charge of producing the newspaper
Example: The editorial policy of a newspaper determines whether serious news items are reported in a responsible way.
4. sensational journalism
Meaning: reporting which tries to get your interest by presenting facts or events as more shocking or worse than they are.
Example: Unfortunately, sensational journalism has resulted in much public distrust of the media.
5. to carry a story
Meaning: to include an item in a news report
Example: The media nowadays carries too many stories about celebrities and trivia and not enough serious news.
6. news coverage
Meaning: the reporting of news and sport in newspapers, tv, or radio.
Example: The US presidential election received global news coverage, so that the whole world became interested in the outcome.
7. to make front page headlines
Meaning: to be an important item of news in the newspapers, on radio or TV. Example: It seems that every insignificant event in the lives of celebrities makes front page headlines.
8. breaking news
Meaning: newly received information about an event that is currently taking place Example: One disadvantage of the printed media is that it is unable to carry the latest breaking news stories.
9. up to the minute
Meaning: having the latest information
Example: Newspapers are unable to provide up to the minute news coverage of events as they happen.
10. stale news
Meaning: information that is no longer interesting or new, because it has already been reported
Example: Newspapers have now become only a source of stale news, which is a major reason why they have become less popular.
11. falling circulation
Meaning: the decline in the number of copies of a newspaper sold each day Example: As a result of their falling circulation, newspapers are losing advertising revenue.
12. celebrity endorsement
Meaning: A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service
Example: Celebrity endorsement by famous TV stars is commonly used by companies to encourage consumers to trust and buy their products.
13. to subscribe to a magazine
Meaning: to pay money regularly in order to receive a copy of a magazine Example: Those with a strong interest in a particular field sometimes prefer to subscribe to a magazine which has articles relating to that area.
14. the financial/business sections
Meaning: Newspapers have increasingly turned to providing expert, detailed analysis of recent events, for example in their financial or business sections.
15. online advertising
Meaning: advertising a product or service on the internet
Example: The growing popularity of online advertising has resulted in a loss of revenue for the printed media in general.
16. to slash the prices of products
Meaning: to reduce the price dramatically
Example: Supermarkets, for example, always carry huge in-store advertisements when they slash the prices of products.
17. to be wary of something
Meaning: not completely trusting or certain about something
Example: Consumers must always be wary of the claims made in advertisements, because such claims are often exagerrated or untrue.
18. to promote their products
Meaning: to make products popular by advertising them
Example: Most large enterprises contract specialist marketing companies to promote their products.
19. to buy goods impulsively
Meaning: to buy things suddenly without any planning and without considering the effects they may have
Example: Advertising motivates consumers to buy goods impulsively.
20. to be swayed by advertisements
Meaning: to be influenced to buy things as a result of advertising
Example: If consumers were not easily swayed by advertisements, the advertising industry would not exist.
21. market research
Meaning: the action of collecting information about what people buy
Example: In deciding how to promote their products or services, businesses should first conduct market research.
22. a price war
Meaning: a situation in which companies or shops continually reduce their prices in order to attract customers away from their competitors
Example: Advertising plays a key role in price wars between supermarkets.
23. to launch a product
Meaning: to introduce a new product
Example: Companies have recognised that the services of the marketing industry are essential to launch a new product successfully.
24. target audience
Meaning: consumers whom businesses aim at when selling their products Example: Companies which sell soft drinks, like Coca Cola, aim mainly at a target audience of children and adolescents.
25. brand awareness
Meaning: the action of bringing the name of a company to the attention of the public
Example: Advertising, not the quality of the product, is responsible for creating brand awareness among consumers, as can be seen by the success of market leaders such as Nike or Coca Cola.
26. prime time television
Meaning: the hours during which most people are watching TV
Example: Although advertising on prime time television is expensive, it is guaranteed to reach a large audience.
27. the electronic media
Meaning: broadcast media which use electronic technology, such as the internet, television, radio, DVDs etc
Example: In contast to print media, the electronic media are growing in popularity, especially among the youth.
28. to impose regulations on
Meaning: to control something by means of rules
Example: Governments must impose regulations on the advertising industry in order to protect consumers.
29. commercial advertising
Meaning: advertising on the radio or television, between or during programmes.
Example: Commercial advertising on television provides the revenue for most TV channels.
30. telemarketing
Meaning: a method of selling things or taking orders for sales by telephone
Example: Telemarketing has become a growth industry, employing millions of people across the world

IDIOMATIC EXPRESSION

• 
  PHRASAL VERB
  
• 
  IDIOMS
  
• 
  SLANGS
  

A/B testing

The act of changing a single variable in two otherwise-identical pieces of marketing content to see which achieves better results. Common A/B tests include using two different subject lines on a marketing email (with each subject line going to 50% of your list), measuring the effect of a new headline or lead image on your homepage, or changing the location of a signup form on a landing page.

The key with A/B testing is to only test one variable at a time. That way you know why one asset is performing better than the other. (See also: multivariate testing)

2. Advertorial
An article in a publication that is designed to promote a product or service, but is presented in the style of original editorial content. The brand being advertised foots the bill, and the publication is required to add a disclaimer (https://www.bixamedia.com/ftc-guidelines-bloggers-regarding-sponsored-posts/) that what you’re reading is actually sponsored content.
3. Audience
The group of people who you create all your content for, AKA your real bosses (they don’t really know what they want either). An audience is typically defined by their demographics and behavior.
4. Backlinks
Hyperlinked text that leads to an external webpage. High-quality ones are important for SEO and better search engine rankings because it helps connect a “web” between your website and other related domain leaders. Backlinks show Google that your website is so cool that it hangs out with all the other cool websites so it definitely should be popular.
5. Bounce rate (https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails/#5c)
In the context of email marketing (https://www.nutshell.com/blog/tag/email-marketing/), bounce rate is the percentage of emails sent that could NOT be delivered to their intended recipients. If you send 100 emails and 10 of them bounce, for instance, your bounce rate would be 10%. Ideally, you should keep your bounce rate below 2% (https://www.campaignmonitor.com/blog/email-marketing/2019/05/making-sense-email-bounce-rates/).
Bounces can be separated into two categories: soft bounces and hard bounces. A soft bounce happens when an email temporarily fails to deliver because the recipient's inbox is full, their servers are temporarily down, or the message being sent is too large.
A hard bounce happens when a recipient's email address or domain no longer exists or is inactive. Invalid emails should be cleaned from your list immediately.
6. Brand awareness
The measure of how memorable your company name and/or products are to the general public. For example, your dog knows exactly the kind of high-value experience they’re going to get when they hear W-A-L-K. Marketers work hard to achieve that same level of enthusiastic brand awareness and association around their offerings.
7. Broadcast
A one-off email that's not part of a larger series (like a newsletter or drip sequence). Broadcast emails, sometimes called bulk emails or mass emails, are great for making company announcements, sharing details about limited-time sales, and more.
8. BVA
BVA is a content marketing metric that stands for “blog visits per acquisition.” It measures the number of visits your blog content needs to attract in order to generate a single new customer. The lower your BVA, the more effective your blog posts are at generating leads. You can learn how to calculate your BVA and how to use it to determine your blog publishing ROI in this article (https://www.nutshell.com/blog/how-to-use-bva-content-marketing/).
9. CAN-SPAM
Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, CAN-SPAM for short, is an American law that regulates commercial emailing. The law prohibits businesses from spamming recipients and sending misleading messages. It also gives email recipients the right to STOP receiving emails from senders whenever they wish. You can learn more about CAN-SPAM here (https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business).
10. Channel
A channel, or lead generation channel, is a platform or content type marketers use to reach consumers. This can be anything from search ads to landing pages to social media.
11. Cold email (https://www.nutshell.com/blog/b2b-cold-email-templates/)
Similar to a cold call, a cold email is an unsolicited sales email sent to someone you have no prior contact or relationship with, but who fits the profile of a potential buyer for your company due to their industry, job role, or past purchase behavior.
12. Content marketing
A strategy that brands use to deliver value to an audience through multimedia content without selling them on anything—at least not explicitly. Content creation (including blog posts, podcasts, and YouTube videos) is one of the most expensive and time-consuming goodwill moves a brand can make. But it has a ton of invaluable benefits, from brand awareness to email acquisition. (See: lead magnet)
13. Conversion Rate
The percentage of recipients who complete your CTA. To find your conversion rate, simply divide the number of people who converted by the number of people who viewed the message.
For example, if 100 people opened your marketing email and 10 of them clicked a link and bought a product, your email’s conversion rate would be 10%. If 100 people visited one of your landing pages and four of them signed up for a free trial, your landing page’s conversion rate would be 4%.
14. CTA
CTA stands for Call to Action, which essentially means asking an observer to take the next step, like add to cart, sign up, or follow. CTAs often come in the form of buttons and popups and forms (oh my)!
15. CTR
Click-Through Rate (CTR) is the number of times an ad or link is literally clicked on by viewers then divided by the number of times it's viewed. High ones make upper management happy because they often lead to more sales.
15 Marketing Idioms in
English

Across the board

Definition: Applying to all.
Example: We will be making changes to the company across the board: our mission, our employee structure, and even our logo.
Bank on
Definition: Rely on (confidently).
Example: We are banking on a final investor to help get this project running.
Birds of a feather (flock together)
Definition: People with the same interests will often be found together.
Example: These investors are birds of a feather: they all went to Harvard, work on Wall Street, and golf together.
Bring something to the table
Definition: To provide a useful or helpful addition.
Example: We need each of the employees to bring something to the table during next week’s meeting: everyone needs to have a marketing plan for the next year and three suggested changes to our business model.
Fish where the fish are
Definition: Use resources, such as time, where the highest results will be.
Example: We have to fish where the fish are. I don’t think this marketing campaign is useful because it targets people outside of our age demographic.
Gain followers/subscribers
Definition: To get more followers on social media.
Example: In order to gain more followers, we’ve identified effective hashtags.
Go viral
Definition: To quickly become popular on the internet.
Example: After her post went viral, she received many advertising opportunities.
In the long run
Definition: Over a long period of time; eventually.
Example: We are putting a lot of time and money into this project, but in the long run it will be worth it.
In the works
Definition: In the planning stages.
Example: We have an exciting new project in the works.
Land (an account)
Definition: To sign a new client.
Example: He landed two new accounts last week.
Payoff
Definition: The return on an investment or on a bet.
Example: The pay-off for this risk was huge!
Put (something) on the map
Definition: To make a product famous.
Example: This new marketing campaign will help put our product on the map.
Sold on
Definition: Convinced of.
Example: He’s not sold on the idea: I think we should prepare some examples for him of why it will be a good idea.
Selling point
Definition: Something that will convince someone to purchase something or say yes to an idea.
Example: For me, the selling point was the budget you created. It was well-written and showed that you’re financially responsible.
Word-of-mouth marketing
Definition: A type of marketing that relies on advertising through conversation. The company creates the initial “conversation” about the product and attempts to make this conversation spread.
Example: They used word-of-mouth marketing to create some buzz about their product. After that, it went viral!