Publicistic style is characterized by the predominance of volitional (or desiderative) intonation patterns against the background of intellectual and emotional ones. The general aim of this intonational style is to exert influence on the listener, to convince him that the speaker’s interpretation is the only correct one and to cause him to accept the point of view expressed in the speech. The task is accomplished not merely through logical argumentation but through persuasion and emotional appeal. For this reason publicistic style has features in common with scientific style, on the one hand, and declamatory style, on the other hand. As distinct from the latter its persuasive and emotional appeal is achieved not by the use of imagery but in a more direct manner. Publicistic style is resorted to by political speech-makers, radio and television commentators, participants at press conferences and interviews and counsel and judges in courts of law.
The usage of conversational style is typical of the English of everyday life. It occurs both within a family group and in informal external relationships, namely, in the speech of intimate friends or well-acquainted people. In such cases it is the emotional reaction to a situational or verbal stimulus that matters, thereby the attitude- and emotion-signalling function of intonation here comes to the fore. Nevertheless intellectual and volitional intonation patterns also have a part to play. In informal fluent discourse there are examples of utterance where the effect of intellectual intonation is neutralized, e.g.:
Mary: … I can live like other people, make my own decisions, decide for myself
what I should or shouldn’t do!
Macfee: Aye.
Mary (ecstatically): Oh its ̖WONDERFUL , ≀ MARVELLOUS, ≀
ˋHEAVENLY, | DE – – LIGHTFUL !
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