Stylistic classification of the english vocabulary

c) Advertisements and Announcements

The function of advertisements and announcements is to inform the reader. There are two basic types of adver­tisements and announcements in the Modern English newspaper: classified and non-classified.

In classified advertisements and announcements vari­ous kinds of information are arranged according to sub­ject-matter into sections, each bearing an appropriate name. In The Times, for example, the reader never fails to find several hundred advertisements and announcements classified into groups, such as Birth, Marriages, Deaths, Business Offers, Personal, Farm, etc.

The vocabulary of non-classified advertisements and announcements is mostly neutral with here and there a sprinkling of emotionally coloured words or phrases used to attract the readers attention. The reader's attention is attracted by every possible means: typographical, graphi­cal and stylistic, both lexical and syntactical.