DIGITAL ECONOMY Digitalization is the market driver for many industries, most notably Information & Communication Technologies (ICT). With the highest level of digitalization, ICT is a crucial technology developer and supplier for the digitalization of other industries. Seventy-five percent of German companies have digitalization strategies, putting the country among the leading international developers in the digital economy. These companies actively shape the global change in production processes and value chains through the use of innovative digital technologies, such as cloud computing and big data analytics - offering exciting cooperation opportunities for international companies.
Germany is the leading country in Europe’s digital landscape. With 90 percent of its population using the internet on a regular basis, Germany boasts the most internet users in Europe.
With 90 percent of the German population using the internet on a regular basis, Germany boasts the most internet users in Europe. This significant digital economy customer base is also coupled with the highest total purchasing power in Europe (EUR 2,050 billion), making Germany a crucial player in the global digital economy. In line with the rest of Germany’s stable economy, the internet economy has faced no downturn from the European economic crisis. Germany’s Digital Economy: Opportunities for International Investors Germany is a crucial market for the global internet economy; constituting the most internet users in Europe coupled with Europe’s highest total purchasing power. Current market conditions in Germany are favorable, with the internet economy far from being saturated. The sector is dynamic, having experienced significant growth in the past years, with experts forecasting continued growth in the future. With more than EUR 119 billion in turnover (coupled with Germany’s ideal location at the heart of Europe), the German internet economy presents a perfect opportunity for investors who want to expand operations not only in Germany, but also across Europe.