Te 8 ruscha indd

UNIT 2 M ass media
I n q u i r y q u e s t i o n :
W hy is mass m edia so im p o rta n t in m odern life?
I n q u i r y t h e m e :
To understand th e role o f mass m edia in p e o p le ’s lives
In t h i s u n i t y o u w i l l
s read a b o u t th e history of d e ve lo p m e n t o f m ass m edia
s listen to inform ation about d iffe re n t types of mass m edia
s discuss th e im p o rta n ce o f mass m edia in m odern life
s w rite news paragraph
s cre ate yo u r own new spaper
A c a d e m i c s k i l l s :
s
s
s
s
s
s
s
using a tim e lin e
listening fo r details 
scanning
understanding main ideas o f paragraphs 
understanding q u o te s 
identifying reasons 
giving reasons
s saying years co rre c tly
s
giving so u rce s o f inform ation
C r i t i c a l t h i n k i n g :
s activating p rio r know ledge 
s applying ideas 
s evaluating________________
✓
N E W S

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LESSON 1 What is mass media?
1 W o rk in p a irs . T h in k a b o u t h o w p e o p le
s e n t m e s s a g e s in th e p a s t.
q
Find th e w o rd s in th e W o rd lis t. 
L is te n and re p e a t.
a smoke signal, civilization, a messenger, an inventor 
social, a chatbot, an interface, an electronic device 
com m unicate (v), com m unication (n), emoji, publish
W o rk in p a irs . T h in k o f w h e n th e s e
m e s s a g e te c h n o lo g ie s a p p e a re d
a n d c o m p le te th e tim e lin e .
L is te n and c h e c k .
W o rk in p a irs . L is te n o n e
m o re tim e . Do th e te s t.
W o rk in p a irs . M a tc h th e p a rts .
4 b W o rk in p a irs . Read and c h e c k y o u r id e a s . A n s w e r th e q u e s tio n s .
Mass media is com m unication through a 
collection of different media technologies 
that is im portant fo r a large num ber of 
people. Print media gives inform ation in 
physical objects, such as books, com ics, 
magazines or newspapers.
5 
Newspapers are usually printed on low- 
cost paper called newsprint. They may 
be of general or special interest. They 
are often published daily or weekly. The 
most im portant function of newspapers is 
to inform the public of im portant events. 
Local newspapers inform local com m uni­
ties and include advertisem ents from local 
businesses and services. However, today 
most newspapers are also published on 
websites as online newspapers.
Magazines are published weekly, bi­
weekly, monthly, bim onthly or quarterly. 
They are often printed in colour on coat­
ed paper with a soft cover. They are d i­
vided into two categories: general inte­
rest magazines (The Week, Time, etc.) 
and special interest magazines (Sports 
Illustrations, Fortune 500, etc).
4
Mass media may take the form of 
broadcast media, as television and radio. 
Digital media is any type of media that is 
in electronic or digital form at. It includes 
anything that is in audio (sound) or video 
(visual) form that can be seen or heard 
by others. They use electronic devices 
such as com puters, mobile phones, CD 
players, DVD players and others. There 
are a lot of digital media products in many 
industries, including such industries as 
health, governm ent and education.
Q u e s tio n s
a) What does broadcast media include?
b) What categories of magazines are there?
c) What is mass media?
d) Are newspapers sold to inform local com munities?
e) What kind of paper is used fo r newspaper printing?
4 c W o rk in g ro u p s o f 3 / 4 . A n s w e r th e q u e s tio n s .
a) What media is the most popular in Uzbekistan? Why do you think so?
b) What media is popular in your family?