The English Language

Mass Media (1)

Mass media or mass communications are the press, radio and television. Every day we read newspapers and magazines, listen to radio and watch TV. Nowadays there are so many newspapers and magazines, radio stations and TV channels that we have to be very -selective and give preference to some of them. What newspapers and magazines do I prefer to read? I like to read the following newspapers: "Komsomolskaya Pravda" ("Komsomol Truth"), "Nezavisimost" ("Independence"), "ArgumentyiFakty" ("Arguments and Facts"). Several periodicals are available in English. As far as newspapers are concerned they may be daily, or weekly. Magazines may be weekly, monthly and quarterly. The newspapers and magazines I read are the most readable and have a large readership or circulation. For example, "ArgumentyiFakty" has a circulation of more than 23 000 000. It is the largest in the world. The newspapers contain and give coverage of local, home and foreign affairs. Their publications deal with very burning problems of our. history, latest events and forecasts for future. They also touch upon cultural, sport news. I like the way they present different points of view, approaches to the problems. My parents and I subscribe to some periodicals, so we are subscribers. We buy some of newspapers and magazines in a kiosk. I often listen to radio, especially in the morning before I leave for school. I prefer to listen to "Mayak" ("Lighthouse") programm. They broadcast much news and music. I like to listen to weekend programmes, some of them are very amusing and entertaining. As to the TV, we have 4 channels. I prefer to watch youth programmes. In addition I like to see interesting films. They might be feature, adventure, scientific, horror, cartoon and other films. I enjoy seeing Walt Disney's cartoons. Now and then I like to see the programme "Love at First Sight". It is an enjoyableand entertaining one.

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   Mass Media (2)
   

Mass media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media. People can learn about what is happening in the world very fast using mass media. The mass media include newspapers, magazines, radio and television. The earliest kind of mass media was newspaper. The first newspaper was Roman handwritten newssheet called "ActaDiurna" started in 59 B.C. Magazines appeared in 1700's. They developed from newspapers and booksellers' catalogs. Radio and TV appeared only in this century. The most exciting and entertaining kind of mass media is television. It brings moving pictures and sounds directly to people's homes. So one can see events in faraway places just sitting in his or her chair. Radio is widespread for its portability. It means that radios can easily be carried around. People like listening to the radio on the beach or picnic, while driving a car or just walking down the street. The main kind of radio entertainment is music. Newspapers can present and comment on the news in much detail in comparison to radio and TV newscasts. Newspapers can cover much more events and news. Magazines do not focus on daily, rapidly changing events. They provide more profound analysis of events of proceeding week. Magazines are designed to be kept for a longer time so they have cover and binding and are printed on betterpaper.

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