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In
scientific (academic) style
intellectual and volitional (or desiderative)
intonation
patterns are concurrently employed. The speaker’s purpose here is not only to prove a
hypothesis, to create new concepts, to disclose relations
between different phenomena,
etc., but also to direct the listener’s attention to the message carried in the semantic
component. Although this style tends to be objective and precise, it is not entirely
unemotional and devoid of any individuality. Scientific intonational
style is frequently
used, for example, by university lecturers, schoolteachers, or
by scientists in formal and
informal discussions.
In
declamatory style
the emotional role of intonation increases; thereby intonation
patterns used for intellectual, volitional and emotional purposes have an equal share. The
speaker’s aim is to appeal simultaneously to the mind, will and feelings of the listener by
image-bearing devices. Declamatory style is generally acquired by special training and it
is used,
for instance, in stage speech, classroom recitation, verse-speaking
or in reading
aloud fiction.
Publicistic style
is characterized by the predominance of volitional (or desiderative)
intonation patterns against the background of intellectual and emotional ones. The general
aim of this intonational style is to exert influence on the listener, to convince him that the
speaker’s interpretation is the only correct one and to cause him to accept the point of view
expressed in the speech. The task is accomplished not merely through logical
argumentation but through persuasion and emotional appeal. For this reason publicistic
style has features in common with scientific style, on the
one hand, and declamatory style,
on the other hand. As distinct from the latter its persuasive and emotional appeal is
achieved not by the use of imagery but in a more direct manner. Publicistic style is
resorted to by political speech-makers, radio and television commentators, participants at
press conferences and interviews and counsel and judges in courts of law.
The
usage of
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