The real relationship between your age and

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ended up at the top. So I said, let's look at the numbers -- I'm 
a data person, right? So let's see what were the sales for 
Nicholas Sparks. And it turns out that that opening 
weekend, Nicholas Sparks sold more than a hundred thousand 
copies, which is an amazing number. You can actually get to 
the top of the "New York Times" best-seller list by selling 
10,000 copies a week, so he tenfold overcame what he 
needed to be number one. Yet he wasn't number 
one. Why? Because there was Dan Brown, who sold 1.2 
million copies that weekend.
06:50
(Laughter)
06:52
And the reason I like this number is because it shows that, 
really, when it comes to success, it's unbounded, that the best 
doesn't only get slightly more than the second best but gets 
orders of magnitude more, because success is a collective 
measure. We give it to them, rather than we earn it through our 
performance.
07:16
So one of things we realized is that performance, what we do, 
is bounded, but success, which is collective, is 
unbounded, which makes you wonder: How do you get these 
huge differences in success when you have such tiny 
differences in performance? And recently, I published a book 
that I devoted to that very question. And they didn't give me 
enough time to go over all of that, so I'm going to go back to 
the question of, alright, you have success; when should that 
appear?
07:43
So let's go back to the party spoiler and ask ourselves: Why 
did Einstein make this ridiculous statement, that only before 30 
you could actually be creative? Well, because he looked 
around himself and he saw all these fabulous physicists that 
created quantum mechanics and modern physics, and they 
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