Thesis · September 018 citations reads 199 author: Some of the authors of this publication are also working on these related projects

Table of Contents 
List of Abbreviations ...................................................................................................... 5 
Chapter I. Introduction .................................................................................................. 6 
1.1. Nature of misleading advertising .................................................................................... 6
1.2. Problem background ........................................................................................................ 6
1.3. Theoretical framework ................................................................................................... 10
1.4. Conceptual apparatus .................................................................................................... 12
1.5. Problem identification .................................................................................................... 13
1.6. Analyzing root causes of the problem ........................................................................... 15
1.7. Purposes of the study and research questions .............................................................. 18
1.8. Research focus and methodology .................................................................................. 19
1.9. Roadmap: Outline of the dissertation ........................................................................... 20
Chapter II. Analysis of Legal Requirements for Misleading AdvertisingОшибка! Закладка 
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2.1. Common and different nature of legal requirements in jurisdictions affected Uzbek law
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2.2. Deceptiveness and materiality .................................. Ошибка! Закладка не определена.