VIII-BOB. BIZNESDA BOZOR KON’YUNKTURASINI O’RGANISH- NING ASOSIY YO’NALISHLARI .............................................. 8.1.
Bozor kon’yunkturasining mohiyati va ahamiyati
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8.2.
Kon’yunkturani tashkil qiluvchi omillar, asosiy ko’rsatkichlar va
ularni tahlil qilish va istiqbollash usullari
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8.3.
Konyunkturani shakllantiruvchi omillar
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8.4.
Bozor konyunkturasini bashorat qilish uslublari
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Tayanch tushunchalar
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Muhokama uchun savollar
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IX-BOB. FIRMANING ICHKI VA TASHQI BOZORDAGI BIZNES STRATEGIYASINI TANLASH ......................................................... 9.1.
Kompaniyaning marketing dasturini ishlab chiqish
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9.2.
Korxonaning bozorga tomon yo’naltirilgan ishlab chiqarish,
savdo, sotish, moliya funktsiyalarini o’zaro bog’liqligi
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9.3.
Marketing dasturini ishlab chiqish ketma-ketligi va asosiy
bo’limlari
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Tayanch tushunchalar
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Muhokama uchun savollar
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Foydalaniladigan adabiyotlar ro’yxati
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