University of sunderland programme

Blogging and SEO

Search engine optimization (SEO) for blogs is the process of maintaining a blog and adjusting its content accordingly. This method typically include doing things like keyword analysis, link development, image optimization, and content creation.
If you want your website to rank higher in search engine results for queries related to your niche, then blogging can assist. Including a wide range of on-page SEO strategies in your blog entries will increase your site's visibility in search engines and improve its appeal to readers.

Case Study

About Mint

If you want a free online tool to help you manage your money, go no further than Mint.com.
Well-executed online marketing methods can help your business stand out from the crowd, as seen by the success of Mint, a tool for keeping track of your finances.

Blogging strategy

The Mint business was built around the "MintLife" blog.
Its sophisticated content strategy is largely responsible for the widespread popularity of the brand and the number of people who use it. It has brand-new and original content. It provides a tone that is appropriate for today's youth.
Mint devoted a lot of time and effort to its blog, which included hiring an editorial staff and bringing in other writers.
Its blogging strategy heavily relied on news and advice postings, link roundups, slideshows, videos, and infographics, all of which were held to a high editorial level.

Take away

To establish credibility and expand connections by distributing valuable content to certain online groups. Make sure you're delivering content on a regular basis, and make it good.

Recommendation

1. 
   Company should use individual websites for each of their products in order to cover more specific audience.
   
2. 
   Make contents in positive mode and in current fashion basis.
   
3. 
   Involve trending bloggers and media stars.
   
4. 
   Build a world wide standard social media marketing strategy.