University of sunderland programme

UNIVERSITY OF SUNDERLAND PROGRAMME

ASSESSMENT COVER SHEET / FEEDBACK FORM

Module Name/Code: UGB 265 Digital Marketing

Student Name & ID:MukhammadYusuf Sattorov Azizjon O’g’li

Id: b2000664 / 2191795

Due Date:19 May,2023

Hand in Date:19 May2023

Center / College: MDIST

Assessment Title:

Learning Outcomes Assessed:

Feedback relating learning outcomes assessed and assessment criteria given to students:

Learning Outcomes Assessed:

Areas for Commendation:

Areas for Improvement:

General Comments:

Moderators Signature:

Overall Mark (subject to ratification by the assessment board)

Assessors Signature:

Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced)

Table of Contents

ASSESSMENT COVER SHEET / FEEDBACK FORM 1
Executive summary 4
Introduction 4
Digital Marketing Consultancy 5
PESTLE ANALYSIS OF AGROMIR 5
POLITICAL 5
ECONOMICAL 5
SOCIAL 5
TECHNOLOGICAL 6
LEGAL 6
ENVIRONMENTAL 6
SWOT ANALYSIS OF AGROMIR 6
STRENGTHS 6
WEAKNESSES 6
OPPORTUNITIES 7
THREATS 7
Porter's Five Forces 7
Evaluation of the digital marketing strategies 7
Email marketing 7
Advantages 7
Disadvantages 8
Spam 8
Size 8
Competition 8
Engagement 8
Mobile marketing 9
Website marketing 9
SEM search engine marketing 10
Social media marketing 10
Benefits of social media marketing 11
Use of blogging in the current digital marketing environment 11
Benefits of bloging 11
Showcase Your Skills 11
Get More Traffic To Your Website 11
Build Customer Relationships 12
The current trends in blogging 12
Blogging and SEO 13
Case Study 13
About Mint 13
Blogging strategy 13
Take away 13
Recommendation 14
Conclusion 14
References 14

Executive summary

This assignment provides more basic information about digital marketing. Digital marketing is a growing field today. The importance of digital marketing is also mentioned. A blog, which is considered the main task of the assignment, will also be created. This assignment is divided into four tasks. The first task is digital branding. This part describes the logo chosen for the consultancy agency. Why such a color was chosen, why such forms were chosen, in general, all the details are described separately. The next part is digital marketing consultancy. In this, a recommendation is given to the Agromir company and PESTEL, SWOT analyzes and Porter's five forces of the company are written. Agromir is a group of companies. The company produces juice and canned goods. Information about the Agromir company is also mentioned. The next part is about blogging. Blogging is also very important now. All this will be discussed in this section. The last part is digital marketing analytics, which includes traffic by channel, click through rate, engagement rate, conversion rate and ROI. Finally, all information is summarized and written.
Association of Businesses Businesses under the "AGROMIR" umbrella work to improve people's diets by creating and distributing fresh, nutritious food and vegetables. We offer a wide variety of juices, nectars, concentrates, pastes, purees, grape wines, and canned fruits and vegetables.