University of sunderland programme

Evaluation of the digital marketing strategies

Email marketing

Email marketing has become one of the most commonly used and successful methods of promoting a business or product online. In this piece, we'll talk about the benefits of email marketing and the use of promotional emails, and we'll offer some advice on how to launch an efficient email advertising effort.

Advantages

Email is a popular marketing strategy since it stays in the inbox until read, deleted, or archived.
Email marketing may drive traffic to your web page, blog, and other digital domains and create relationships with your target population. Demographics allow you to send just relevant email content.
Email marketing software can be set up to send emails and A/B test subject lines and calls to action. Mailchimp's pre-made templates demonstrate email marketing's potential.

Disadvantages

Despite its apparent benefits as a channel for communicating with existing and potential clients and strengthening existing partnerships, email marketing is not without its pitfalls. In fact, EZ Texting is quickly becoming a popular alternative for corporate communication.
The major drawbacks of email marketing efforts are as follows:

Spam

We receive mostly useless emails. "Lose 25 pounds within two weeks," "Click here for a big discount." We delete them instantly. Most of these messages are automatically sent to our spam or junk mail folders. Unless recipients escape spam filters, these emails are useless for the sending company.

Size

If your email is really huge, it may not load. Potential customers' attention spans are shorter than download times, costing you sales.

Competition

Despite its problems, email marketing is still widely used, so users won't only see your communications. Therefore, to stand out and acquire clients, you may need to engage skilled copywriters or advertise more.

Engagement

After seeing an intriguing commercial, customers often sign up for email lists. It may go unused. They may not engage with your brand via email or online after being added to the client database. You must constantly innovate to engage with your audience to avoid high unread rates and unsubscribes.
https://mailchimp.com/marketing-glossary/email-marketing/