rejalashtirish.................................................................................................................. 241 11.4. Sotish siyosati va uni rivojlantirish tendensiyalari............................................ 245 12-m odul. K O M M U N IK A T SIY A S IY O SA T I.................................................................... 251 12.1. Talabni shakllantirish va sotuvni rag‘batlantirishda kommunikatsiyaning
ahamiyati....................................................................................................................... 251 12.2. Savdo reklamasining iqtisodiy ijtimoiy mohiyati va ahamiyati..................... 259 12.3. Xaridorlarga ta’sir etish uslublari........................................................................... 264 12.4. Marketing kommunikatsiyasi kompleksi.............................................................. 266 13-m odul. IN T E R A K T IV M A R K E T IN G ............................................................................ 270 13.1. Interaktiv marketing tushunchasi mohiyati......................................................... 270 13.2. Interaktiv marketing: ustunliklari va kainchiliklari........................................... 273 13.3. Interaktiv marketingni qanday tashkil qilish kerak........................................... 275 13.4. E-Marketing................................................................................................................. 277 TESTLAR..................................................................................................................... 288 FOYDALANILGAN ADABIY OTLA R..............................................................316 319
