1-m odul. M A R K E T IN G N IN G IJT IM O IY -IQ T IS O D IY A S O S L A R I.................... 5 1.1. Marketing tushunchasi va uning vujudga kelishi............................................... 5 1.2. Marketingning maqsadi............................................................................................ 11 1.3. Iste’molchining ustuvorligi....................................................................................... 15 1.4. Marketing jarayoni..................................................................................................... 16 1.5. Marketingning asosiy kategoriyalari..................................................................... 19 1.6. Marketing nazariyasi konsepsiyasi......................................................................... 23 1.7. M ijozlami ushlab turish va loyallik....................................................................... 27 2-m odul. M A R K E T IN G N IN G FU N K SIY A L A R I, V A Z IFA L A R I V A T A M O Y IL L A R I..................................................................................................................... 30 2.1. Marketing funksiyalari va faoliyati mazmuni...................................................... 30 2.2. Marketing vazifalari................................................................................................... 32 2.3. Marketingning asosiy tamoyillari........................................................................... 35 2.4. Marketingda taktik rejalashtirish va nazorat........................................................ 36 2.5. Talabning holati va rivojlanishiga ko'ra marketing turlari............................... 38 3-m odu l. M A R K E T IN G T A D Q IQ O T L A R I VA A X B O R O T L A R T IZ IM I 43 3.1. Marketing tadqiqotlari.............................................................................................. 43
