3.2. Axborot marketingning poydevori......................................................................... 45 3.3. Marketing axborot tizimi va uning xususiyatlari................................................ 47 3.4. Marketing tadqiqotlari jarayoni.............................................................................. 50 3.5. Marketing tadqiqotlarini maqsad va vazifalarini shakllantirish..................... 53 4-m odul. M A R K E T IN G TIZIM I VA SO H A S I............................................................... 57 4.1. Marketing tizimi haqida tushuncha....................................................................... 57 4.2. Marketing turlarining asosiy belgilari................................................................... 62 4.3. Tarmoqlar marketingi................................................................................................ 69 4.4. Neyromarketing. benchmarketing, innovatsion marketing............................. 73 5-m odul. ST R A T E G IK M A R K E T IN G .............................................................................. 80 5.1. Marketingda strategik rejalashtirish...................................................................... 80 5.2. Marketing strategiyasi tizimi................................................................................... 84 5.3. O'sish strategiyalarini ishlab chiqish.................................................................... 88 6-m odul. TALA BNI Q ON DIR ISH NI TA D Q IQ ETISH V A PR O G N O Z Q ILISH 99 6.1. Talab tushunchasi, uning turlari, talabga ta’sir etuvchi omillar..................... 99 6.2. Bozor sig ‘imi............................................................................................................... 108 6.3. Bozor konyunkturasi haqida tushuncha................................................................ 114
