Use of video and mass media aids in the classroom

Justification of the research subject and technique

In today’s world thousands of people speak a foreign language as secondary language at work and study and know it as mother tongue. The foreign language has gained its importance in the 21st century because it has become the language of science and technology. Foreign language is a world wide spread international language. Foreign language nowadays is used in all spheres of international relations, scientific-techniques, mass-media and business. Foreign language is a key object of information technologies and computer science.
In development of the project “Тілдердің үш тұғырлығы” (“Trinity of languages”) academician S.S.Kunanbaeva introduced theoretical-methodological basic of studying foreign languages. She introduced professional model of workers who embodies the qualities of knowledge of both the Kazakh and the English language, has new kinds of reasoning to English language: a) preparation of scientific pedagogical professionals through the use of modern innovative and interactive materials; b) training interpreters based on their native language is the conceptual universality of higher education (Kunanbayeva, 2005, р.185). That means the conduction of international relation will be connected with the preparation of specialists.
The fact that human resources, which act as the main factor of economic and social progress, “are becoming the fortune of the society in the conditions of modern market economy and information technology development” is more and more understood (Galskova, & Gez, 2006, p. 7).
Nowadays, new conditions of society development make the system of higher education face new challenges of creating a whole new level of training qualified specialists, which would contribute to their development and becoming creative personalities possessing their own thinking style, as well as the capability to solve the tasks they face creatively and on their own. Intentional development and systematic reforming of higher education implies special role of language education, developing communicative competence of a person capable of using a foreign language as a means of communication. E.I. Passov considers a foreign language as a “productive power”, and the foreign language literacy – as an “economic category” (Passov, 2007, p.17).
The formation of linguistic and communicative competences is of equal importance when teaching a foreign language. With the growing requirements to the quality of specialists training, these competences have become essential qualifications. Communicative competence is the leading competence in the above-mentioned list, whereas it is, first of all, the key competence which determines the language command level. According to A.K. Krupchenko and A.N. Kuznetsov, communicativeness is the ability of speech to express definite content with the aim to satisfy specific needs of communicators (Krupchenko, 2015, p. 167).
The key to the communication between people is in their striving to understand each other.
Each culture is formed in accordance with its basic characteristics, one of which is the language. According to S.G. Ter-Minasova, by learning one foreign word a person extracts a piece of a puzzle from a strange picture, not completely known to him yet, and tries to reconcile it with the picture of the world existing in his consciousness, which has been set by his native language (Ter-Minasova, 2008, p. 48).
Use of innovational technologies in studying foreign languages gives students an opportunity of diverse means foundation of relation in foreign language. Studying a foreign language can give a chance to students to know the culture, history, achievements in science, literature of studies language. If in secondary schools pupils were studied a foreign language in practical level, it would give the possibility to higher schools to train students at lessons of an independent work, to use their knowledge in practical way. Methodology of teaching a foreign language has changed at the request of the society. Nowadays teaching a foreign language follows given aims of teaching: communicative, educational, developing and up bringing aims.
Among these aims communicative aims takes the leading part. Other aims are used to complete the tasks in communicative aim. In studying foreign language six levels are used: "beginner", "elementary", "pre-intermediate", "intermediate", "upper-intermediate", "advanced".
At lessons of a foreign language elements of multi-language teaching are used. Some lessons are conducted by using integration. Integration means the relation of subjects with each other at higher level. Integration gives the opportunity to join several subjects together and plays an important part to preparation of qualified lesson.
In development of students, speaking in foreign languages such tasks are solved: correct usage of innovational materials in teaching, using modern innovational techniques, training students to communicate in foreign languages, to have an individual approach to each student, using dictionaries and vocabularies in translation, to develop the interest of studying language. There are several teaching techniques that are highly evaluated: modular technology, problem teaching, accelerated learning, and individual approach, informational teaching, training according to the level of students, games and communicational technology.