Acknowledgements. Therefore, a system of indicators that reflects business activity has been recommended, and ways to evaluate and analyze them. Based on the findings of the research, the following aspects of the effectiveness of indicators of business activity can be presented as recommendations for the enterprise: avoiding excessive fixed assets, removal of outdated and non-hazardous fixed assets, determining the default forms of depreciation of fixed assets, automated systems, timely, accurate and timely delivery and delivery of contracts and the financial status of suppliers and buyers, the responsibility of the parties in the mutual contractual relationship and strict adherence to the terms of the contract, setting the terms of the legal liability for the amount of any delayed payments, the development of a mechanism for the creation of reserves for doubtful debts and etc. Implementation of these proposals into practical activities of the enterprises will allow increasing the efficiency of their activities and increasing the financial standing of their businesses.
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