1 Advertising is a prominent discourse type which is inevitably linked to a range of disciplines

1)Advertising is a prominent discourse type which is inevitably linked to a range of disciplines. This study examines the language of a non-product advertisement, not isolating it from its interaction with other texts that surrounds it. It is based on Norman Fairclough’s Critical Discourse Analysis (CDA) framework in which there are three levels of analysing texts: Description, Interpretation and Explanation. In addition to analysing the advertisement at hand in terms of these three levels, the study includes semi-structured interviews conducted with English language teacher candidates. The purpose is to explore the social function of advertising not only from sounds, sights and language of the text, but also assess the impact of these on people. Findings from inductive content analysis point to the fact that there is a close connection between the advertisement discourse and the “teacher” image in the minds of participants.

2)Wedding Invitation is one of the important text genres. Having drawn on Swales' (1990) genre analysis approach and Kress and Van Leeuwen's (1996) multimodality point of view on textual analysis, one case study has been conducted. The present study analyzed various expressions of wedding invitation genres in Iran in order to find generic and schematic structures as well as linguistic features in them and also communicative functions which were expressed by their generic components. Therefore, a corpus of 200 wedding invitations was randomly selected. Similarities and differences were found. The results revealed eight moves out of which one was optional. Moreover, the wedding invitation card pockets were analyzed and five moves have been found out of which three were optional. Furthermore, the lexico-grammatical features and schematic structure illustrated a series of socio-cultural values as well as Iranian and Islamic norms regarding men and women.

3)This paper explores the meaning and implications of “Asian” in the context of American restaurant menus. I determine what kind of language in dish descriptions, specifically ingredients and adjectives, indexes a restaurant or dish as “Asian.” Then, building on Mapes , I observe how “Asianness” is constructed and performed using key discourse strategies, which I divide into two parts: Constructing “The Other” and Constructing “The Comfort Zone.” I then discuss how the construction of “Asianness” indexes the restaurant’s target consumer: a western middle-class cosmopolitan with an appetite for an “exotic” experience with little regard for going deeper than racialized interpretations of the culture they are attempting to experience