Brown and Orange Neutral Delicate Organic Fashion Marketing Video Presentation

Fashion and Design
"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs
Contents
History of Fashion
the evolution of fashion and design from different eras
Famous designers
fashion impact on society in terms of culture, economy, environment, and social justice.
Elements of design
Fashion industry
the latest fashion trends
iconic designers and movements
History of Fashion
Fashion started when humans began wearing clothes. These clothes were typically made from plants, animal skins and bone.
The history of fashion design begins in Ancient Rome and Ancient Egypt. In these cultures, clothing and fashion were status symbols. Those who were wealthy would wear expensive and stylish garments that were colorful, while the poor would wear neutral colors and their garments were cheap but useful.
The evolution of the men's and women's fashion
Elements of design
the elements of design include line, shape, form, space, texture, color, value, scale, and proportion.
1. Texture: Texture refers to the surface quality of an object. It can be rough or smooth, shiny or dull, and can be used to create visual interest.
2. Color: Color is one of the most important elements of design. It can evoke emotions, create contrast and harmony, and communicate meaning.
3. Value: Value refers to the lightness or darkness of a color or tone. It can be used to create contrast and depth in a design.
4. Scale: Scale refers to the size of an object in relation to other objects in a design. It can be used to create emphasis and hierarchy.
5. Proportion: Proportion refers to the relationship between different parts of an object or design. It can be used to create balance and harmony.
Current Fashion Trends
Fashion and design are constantly evolving with new trends emerging every season.

• Sustainable fashion refers to clothing that is produced in an environmentally and socially responsible manner.
• Streetwear is a style of casual clothing and is often associated with hip-hop culture. It includes oversized t-shirts, hoodies, and sneakers.
• Gender-neutral clothing is clothing that is designed to be worn by people of any gender. This includes items like unisex t-shirts
• Athleisure wear is a style of clothing that combines athletic wear with casual wear.

Current fashion trends

• Vintage clothing revival refers to the trend of wearing vintage or retro clothing from previous decades. This includes items like 90s-style mom jeans and 80s-style windbreakers.
• Slow fashion is a movement that advocates for a more sustainable and ethical approach to fashion. It encourages consumers to buy fewer, higher-quality items that are made to last rather than buying cheap, disposable fast fashion items.

Fashion industry
Culture: Fashion is an essential aspect of culture as it reflects the values, beliefs, and traditions of a society. It is a means of self-expression and identity formation for individuals and communities.
Economy: The fashion industry is a significant contributor to the global economy. According to the Business of Fashion, the global fashion industry is worth $2.5 trillion and employs over 60 million people worldwide.
Environment: The fashion industry has a significant impact on the environment due to its high consumption of natural resources and production of waste. According to the Ellen MacArthur Foundation, the fashion industry produces 92 million tons of waste each year and consumes 1.5 trillion liters of water annually.
Social Justice: The fashion industry has been criticized for its lack of diversity and inclusion in terms of race, gender, body type, and age. However, there have been recent efforts by some companies to promote social justice through their marketing campaigns and hiring practices.
Famous Designers
Coco Chanel
Coco Chanel was a French fashion designer who revolutionized women's fashion in the early 20th century. She is credited with popularizing the "little black dress" and introducing comfortable, casual clothing for women.
Giorgio Armani
Giorgio Armani is an Italian fashion designer known for his sleek, modern designs. He founded his eponymous fashion label in 1975 and has since become one of the most successful designers in the world.
Yves Saint Laurent
Yves Saint Laurent was a French fashion designer who rose to fame in the 1960s. He is known for his elegant, sophisticated designs, including the iconic "Le Smoking" tuxedo suit for women.
Fashion movements
Fashion movements have played a significant role in shaping the fashion industry and influencing popular culture.
The Roaring Twenties: The 1920s were a time of liberation and change, and this was reflected in the fashion of the era. Women's clothing became more relaxed, with shorter hemlines, looser silhouettes, and a focus on comfort and practicality.
The Streetwear Movement: The streetwear movement emerged in the 1990s as a fusion of hip-hop culture and skateboarding fashion. It was characterized by oversized clothing, graphic t-shirts, hoodies, and sneakers.
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