How to Develop Media Strategy Plan

Role of Media in Disasters

By Ms. Raheela Saad

Member NDMA

What is Media!

Inform
Educate
MEDIA
Sharpen the opinion
Watchdog

Mass Media!

• Mass media consists of the various means by which information reaches large numbers of people, such as television, radio, movies, newspapers, and the Internet.

Media in Disaster Setting

Right Information at

Right Time

Media in Pakistan

After the formulation of Pakistan Electronic Media Regulatory Authority (PEMRA) in 2002, Pakistani private media industry has emerged as the most powerful tool of information sharing in the wake of strengthening democracy as well as society at large

Media in Pakistan

• News and Current Affair Channels
• Entertainment Channels
• Sports Channels
• Cooking Channels
• Print
• Radio (Private and State owned FM Channels)
• Magazines
• Social Media Interfaces

TV

• 95 Channels approx

Radio

• 150 Radio Frequencies approx

Print

• 1500 -2000 Newspapers & Journals

Social Media

Role of Media in Disasters

Role of Media in Natural Disasters
Before
During
After

Role of Media Before Disasters

Analysis of risk sources and patterns
Public information
Early Warning
Preparedness information

Role of Media Before Disasters

• Be pro-active. Write about disasters and their potential threats before they happen
• Investigate the extent to which DRR/M measures have been undertaken
• Conduct interviews with disaster mangers and encourage debates on DRR/M issue.
• Report on the vulnerable segments of the society and how they are affected through disasters through powerful personal stories
• Provide practical and useful information on health precautions