Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services
Yüklə 22,44 Kb.
|
|
INNOVATION Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.[1] ISO TC 279 on innovation management proposes in the standards, ISO 56000:2020 [2] to define innovation as "a new or changed entity creating or redistributing value". However, many scholars and governmental organizations have given their own definition of the concept. Some common element in the different definitions is a focus on newness, improvement and spread. It is also often viewed as taking place through the provision of more-effective products, processes, services, technologies, art works[3] or business models that innovators make available to markets, governments and society. Innovation is related to, but not the same as, invention:[4] innovation is more apt to involve the practical implementation of an invention (i.e. new / improved ability) to make a meaningful impact in a market or society,[5] and not all innovations require a new invention.[6] Technical Innovation often[quantify] manifests itself via the engineering process when the problem being solved is of a technical or scientific nature. The opposite of innovation is exnovation. Definition Surveys of the literature on innovation have found a large variety of definitions. In 2009, Baregheh et al. found around 60 definitions in different scientific papers, while a 2014 survey found over 40.[7] Based on their survey, Baragheh et al. attempted to define a multidisciplinary definition and arrived at the following definition: "Innovation is the multi-stage process whereby organizations transform ideas into new/improved products, service or processes, in order to advance, compete and differentiate themselves successfully in their marketplace"[8] In an industrial survey of how the software industry defined innovation, the following definition given by Crossan and Apaydin was considered to be the most complete, which builds on the Organisation for Economic Co-operation and Development (OECD) manual's definition:[7]
Influential scholar Everett Rogers, defines it as follows: "An idea, practice, or object that is perceived as new by an individual or other unit of adoption"[9] According to Kanter, innovation includes original invention and creative use and defines innovation as a generation, admission and realization of new ideas, products, services and processes.[10] Two main dimensions of innovation were degree of [novelty] (i.e. whether an innovation is new to the firm, new to the market, new to the industry, or new to the world) and kind of innovation (i.e. whether it is processor product-service system innovation).[7] In recent organizational scholarship, researchers of workplaces have also distinguished innovation to be separate from creativity, by providing an updated definition of these two related but distinct constructs:
Peter Drucker wrote: Innovation is the specific function of entrepreneurship, whether in an existing business, a public service institution, or a new venture started by a lone individual in the family kitchen. It is the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth.[12] Creativity and innovation In general, innovation is distinguished from creativity by its emphasis on the implementation of creative ideas in an economic setting. Amabile and Pratt in 2016, drawing on the literature, distinguish between creativity ("the production of novel and useful ideas by an individual or small group of individuals working together") and innovation ("the successful implementation of creative ideas within an organization"), and as such, they consider both part of the same process.[13] Types
Sustaining vs disruptive innovation
Disruptive innovation is often enabled by disruptive technology. Marco Iansiti and Karim R. Lakhani define foundational technology as having the potential to create new foundations for global technology systems over the longer term. Foundational technology tends to transform business operating models as entirely new business models emerge over many years, with gradual and steady adoption of the innovation leading to waves of technological and institutional change that gain momentum more slowly.[20][additional citation(s) needed] The advent of the packet-switched communication protocol TCP/IP—originally introduced in 1972 to support a single use case for United States Department of Defense electronic communication (email), and which gained widespread adoption only in the mid-1990s with the advent of the World Wide Web—is a foundational technology.[20] Four types model
Radical innovation: "establishes a new dominant design and, hence, a new set of core design concepts embodied in components that are linked together in a new architecture." (p.11)[21] Incremental innovation: "refines and extends an established design. Improvement occurs in individual components, but the underlying core design concepts, and the links between them, remain the same." (p.11)[21] Architectural innovation: "innovation that changes only the relationships between them [the core design concepts]" (p.12)[21] Modular Innovation: "innovation that changes only the core design concepts of a technology" (p.12)[21] While Henderson and Clark as well as Christensen talk about technical innovation there are other kinds of innovation as well such as service innovation and organizational innovation. Non-economic innovation The classical definition of innovation being limited to the primary goal of generating profit for a firm, has led others to define other types of innovation such as: social innovation, sustainable or green innovation, and responsible innovation.[22][23] History
The word "innovation" once had a quite different meaning. The first full-length discussion about innovation is the account by the Greek philosopher and historian Xenophon (430–355 BCE). He viewed the concept to be multifaceted and connected it to political action. The word for innovation that he uses is 'Kainotomia' (innovation) and before him it had been used in two plays by Aristophanes. Plato discussed innovation in his book Laws and was not very fond of the concept. He was skeptical to it in both culture (dancing and art) and education (he did not believe in introducing new games and toys to the kids).[24] Aristotle did not like organizational innovations as he believed that "All possible forms of organization have now been discovered. If another form of organization was really good it would have been discovered already (Politics II as cited by Benoît Godin 2015) Before the 4th century in Rome, the words novitas and res nova / nova resmeant were used with either negative or positive judgment on the innovator. This concept meant renewing and this meaning was incorporated into the new word innovo in the centuries that followed. It was used in the Vulgate bible in spiritual as well as political contexts. It was also used in poetry and then mainly had spiritual connotations but was also connected to political, material and cultural aspects.[24] In Machiavelli's The Prince (1513), innovation is described in a political setting. It is portrayed as a strategy a Prince may employ in order to cope with a constantly changing world as well as the corruption within it. Here innovation is described as introducing change in government (new laws and institutions) in Machiavelli's later book The Discourses (1528) innovation is described as imitation, as a return to the original that has been corrupted by people and by time. Thus for Machiavelli Innovation came with positive connotations. This is however an exception in the description of innovation from the 16th century and onward. No innovator from the renaissance until the late 19th century ever thought of applying the word innovator upon themselves, it was a word used to attack enemies.[24] The word "innovation" once had an older, historical, and quite different meaning. From the 1400s[citation needed] through the 1600s, prior to early European settlement of the Americas from 1492, the concept of "innovation" was pejorative – the term was an early-modern synonym for "rebellion", "revolt" and "heresy".[25][26][27][28][29] It was often associated with religion.[24] Kings and queens issued declarations against it and if you were very unlucky as the puritan Henry Burton, your ears could be chopped off if you were accused of innovating. In the 1800 it was the social reformers turn to be accused of innovating. People promoting capitalism saw Socialism as an innovation and spent a lot of energy working against it. For instance Goldwin Smith saw the spread of social innovations as an attack on money and banks. These social innovations were socialism, communism, nationalization, cooperative associations. Thus contrary to what many people believe, social innovation appeared much earlier than technological innovation.[24] In the 1900s the concept Innovation did not become popular until after the second world war. This is the point in time when people started to talk about technological product innovation and tie it to the idea of economic growth and competitive advantage.[30] Joseph Schumpeter (1883–1950) is often credited for being the one who made the term popular and he contributed greatly to the study of innovation economics, In business and in economics, innovation can become a catalyst for growth. With rapid advancements in transportation and communications over the past few decades, the old-world concepts of factor endowments and comparative advantage which focused on an area's unique inputs are outmoded for today's global economy. Schumpeter argued that industries must incessantly revolutionize the economic structure from within, that is innovate with better or more effective processes and products, as well as market distribution, such as the connection from the craft shop to factory. He famously asserted that "creative destruction is the essential fact about capitalism".[31] Entrepreneurs continuously look for better ways to satisfy their consumer base with improved quality, durability, service and price which come to fruition in innovation with advanced technologies and organizational strategies.[32] A prime example of innovation involved the explosive boom of Silicon Valley startups out of the Stanford Industrial Park. In 1957, dissatisfied employees of Shockley Semiconductor, the company of Nobel laureate and co-inventor of the transistor William Shockley, left to form an independent firm, Fairchild Semiconductor. After several years, Fairchild developed into a formidable presence in the sector. Eventually, these founders left to start their own companies based on their own, unique, latest ideas, and then leading employees started their own firms. Over the next 20 years, this snowball process launched the momentous startup-company explosion of information-technology firms. Silicon Valley began as 65 new enterprises born out of Shockley's eight former employees.[33] Since then, hubs of innovation have sprung up globally with similar metonyms, including Silicon Alley encompassing New York City. Another example involves business incubators – a phenomenon nurtured by governments around the world, close to knowledge clusters (mostly research-based) like universities or other Government Excellence Centres – which aim primarily to channel generated knowledge to applied innovation outcomes in order to stimulate regional or national economic growth.[34] Process of innovation
All organizations can innovate, including for example hospitals, universities, and local governments.[36] The organization requires a proper structure in order to retain competitive advantage. Organizations can also improve profits and performance by providing work groups opportunities and resources to innovate, in addition to employee's core job tasks.[37] It is necessary to create and nurture an environment of innovation. Executives and managers have been advised to break away from traditional ways of thinking and use change to their advantage.[38] The world of work is changing with the increase in the use of technology and both companies and businesses are becoming increasingly competitive. Companies will have to downsize or reengineer their operations to remain competitive. This will affect employment as businesses will be forced to reduce the number of people employed while accomplishing the same amount of work if not more.[39] For instance, former Mayor Martin O’Malley pushed the City of Baltimore to use CitiStat, a performance-measurement data and management system that allows city officials to maintain statistics on several areas from crime trends to the conditions of potholes. This system aided in better evaluation of policies and procedures with accountability and efficiency in terms of time and money. In its first year, CitiStat saved the city $13.2 million.[40] Even mass transit systems have innovated with hybrid bus fleets to real-time tracking at bus stands. In addition, the growing use of mobile data terminals in vehicles, that serve as communication hubs between vehicles and a control center, automatically send data on location, passenger counts, engine performance, mileage and other information. This tool helps to deliver and manage transportation systems.[41] Still other innovative strategies include hospitals digitizing medical information in electronic medical records. For example, the U.S. Department of Housing and Urban Development's HOPE VI initiatives turned severely distressed public housing in urban areas into revitalized, mixed-income environments; the Harlem Children’s Zone used a community-based approach to educate local area children; and the Environmental Protection Agency's brownfield grants facilitates turning over brownfields for environmental protection, green spaces, community and commercial development. Sources of innovation
Original model of three phases of the process of Technological Change In the simplest linear model of innovation the traditionally recognized source is manufacturer innovation. This is where an agent (person or business) innovates in order to sell the innovation. Specifically, R&D measurement is the commonly used input for innovation, in particular in the business sector, named Business Expenditure on R&D (BERD) that grew over the years on the expenses of the declining R&D invested by the public sector.[42] Another source of innovation, only now becoming widely recognized, is end-user innovation. This is where an agent (person or company) develops an innovation for their own (personal or in-house) use because existing products do not meet their needs. MIT economist Eric von Hippel has identified end-user innovation as, by far, the most important and critical in his classic book on the subject, "The Sources of Innovation".[43] The robotics engineer Joseph F. Engelberger asserts that innovations require only three things: a recognized need competent people with relevant technology financial support[44] Innovation processes usually involve: identifying customer needs, macro and meso trends, developing competences, and finding financial support. The Kline chain-linked model of innovation[45] places emphasis on potential market needs as drivers of the innovation process, and describes the complex and often iterative feedback loops between marketing, design, manufacturing, and R&D. Facilitating innovation
Information technology and changing business processes and management style can produce a work climate favorable to innovation.[48] For example, the software tool company Atlassian conducts quarterly "ShipIt Days" in which employees may work on anything related to the company's products.[49] Google employees work on self-directed projects for 20% of their time (known as Innovation Time Off). Both companies cite these bottom-up processes as major sources for new products and features. An important innovation factor includes customers buying products or using services. As a result, organizations may incorporate users in focus groups (user centred approach), work closely with so called lead users (lead user approach), or users might adapt their products themselves. The lead user method focuses on idea generation based on leading users to develop breakthrough innovations. U-STIR, a project to innovate Europe's surface transportation system, employs such workshops.[50] Regarding this user innovation, a great deal of innovation is done by those actually implementing and using technologies and products as part of their normal activities. Sometimes user-innovators may become entrepreneurs, selling their product, they may choose to trade their innovation in exchange for other innovations, or they may be adopted by their suppliers. Nowadays, they may also choose to freely reveal their innovations, using methods like open source. In such networks of innovation the users or communities of users can further develop technologies and reinvent their social meaning.[51][52] One technique for innovating a solution to an identified problem is to actually attempt an experiment with many possible solutions.[53] This technique was famously used by Thomas Edison's laboratory to find a version of the incandescent light bulb economically viable for home use, which involved searching through thousands of possible filament designs before settling on carbonized bamboo. This technique is sometimes used in pharmaceutical drug discovery. Thousands of chemical compounds are subjected to high-throughput screening to see if they have any activity against a target molecule which has been identified as biologically significant to a disease. Promising compounds can then be studied; modified to improve efficacy, reduce side effects, and reduce cost of manufacture; and if successful turned into treatments. The related technique of A/B testing is often used to help optimize the design of web sites and mobile apps. This is used by major sites such as amazon.com, Facebook, Google, and Netflix.[54] Procter & Gamble uses computer-simulated products and online user panels to conduct larger numbers of experiments to guide the design, packaging, and shelf placement of consumer products.[55] Capital One uses this technique to drive credit card marketing offers.[54] Goals and failures
One survey across a large number of manufacturing and services organizations found, ranked in decreasing order of popularity, that systematic programs of organizational innovation are most frequently driven by: improved quality, creation of new markets, extension of the product range, reduced labor costs, improved production processes, reduced materials, reduced environmental damage, replacement of products/services, reduced energy consumption, conformance to regulations.[56] on many factors.[61] Yüklə 22,44 Kb. Dostları ilə paylaş:
|