Innovative solutions… Outdated Medical Textbooks



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Innovative solutions…



Outdated Medical Textbooks

    • Outdated Medical Textbooks
      • • New editions take 2 to 5 years to produce
      • Publishers update every 4 to 10 years






Limited access to information commonly used by health professionals

      • Limited access to information commonly used by health professionals
        • 45% of all searches ask health-related questions
        • Most people seek disease-specific information
        • 50% seek information at the physician level
        • Number one complaint in regards to the Internet is lack of quality of the information found


• Educating physicians on new products is expensive and time-consuming

      • • Educating physicians on new products is expensive and time-consuming


• Free online medical textbooks constantly updated and peer reviewed

  • • Free online medical textbooks constantly updated and peer reviewed

  • • Audio and Video in text

  • • Archived library of Grand Round lectures

  • • Search system - type in symptoms and get DDX

  • • Email comments linking the physician universe

  • • Medical definitions for the public

  • • Direct links to MEDLINE

  • • Direct links of products discussed in the text to demonstrations



Development



• Special Format

  • • Special Format

    • Easy for the author
    • Easy for the editor
    • Easy to update
    • Easy for the reader


Innovative New Publishing Technology

  • Innovative New Publishing Technology



GPS permits thousands of authors and editors to work on a text simultaneously

  • GPS permits thousands of authors and editors to work on a text simultaneously

  • GPS cuts development time from years to months

  • • GPS allows authors and editors to update text from any computer with Internet access



GPS authoring grid allows authors to have quick and easy access to writing chapters

  • GPS authoring grid allows authors to have quick and easy access to writing chapters

  • GPS editing grid allows editors to control the work flow of the entire project









Recruiting Success

  • Recruiting Success

  • 10,000 authors and editors for 60 online textbooks

      • Minimal time commitment as each author and editor are only assigned a few chapters
      • Almost 1,000 academic institutions represented in the project


Editorial Process

  • Editorial Process

    • Improve editing quality, 5 levels peer review
    • 85% Residency Directors, Department Chairs, or Research Directors


Updating and Improving

  • Updating and Improving

    • Email comments and suggestions from readers from all over the world
    • Easy update system
    • Honorarium tied to regular updates by authors and editors


Publishing Results

  • Publishing Results





Emergency Medicine - 685 chapters/8,000 pages

  • Emergency Medicine - 685 chapters/8,000 pages

  • Neurology - 450

  • Dermatology - 400

  • Ophthalmology - 350

  • ENT - 450

  • Plastics - 250

  • Pediatrics - 1000

  • Medicine -1000

  • General Surgery - 200

  • Ob/Gyn - 200

  • Psychiatry - 150











Multimedia Content



Revolutionary Site Features

  • • Revolutionary Site Features

      • Up-to-date textbooks with audio and video
      • MEDLINE searches pre-programmed for each chapter
      • References linked to abstracts
      • Differential Diagnosis Creator


• Revolutionary Site Features

  • • Revolutionary Site Features

      • Sequential Search Engine that links each medical word to a medical definition, related websites, MEDLINE, and the entire Internet
      • Tools such as calculation programs that help in daily practice
      • Journal Update service that automatically emails new abstracts and chapter updates
      • Archived library of Grand Round Lectures


eMedicine Medical Education Portal

    • eMedicine Medical Education Portal
      • eMedicine for physicians - texts & tools to assist daily practice
      • pMedicine for public - lay texts & medical texts with definitions
      • getCME - a free search system that contains a library of of continuing education courses
      • Health Jobs - a free listing for professional job opportunities
      • Health News - for daily breaking medical news


eMedicine.com

  • FREE INTERNATIONAL DISTRIBUTION

    • 3 million uses to date and growth of 25% per month
    • 44 million projected uses in 2000 at current growth rate
      • 84% health care professionals
      • 48% physicians
    • Average user time 22 minutes (Web MD, 12; Dr.Koop, 4; InteliHealth, 5; Mediconsult, 20) *Media Metrix
    • Usage doubles every 4-6 months










Number of Websites Linked to this Site



Users This Week

  • Users This Week

    • 200 major medical centers in the US
    • 70 US Medical Schools
    • US State Medical Schools in 38 out of 50 states
    • 30 International Medical Schools


What did they read?

  • What did they read?

    • Ovarian Cysts - 1,683
    • Cellulitis - 794
    • Inflammatory Disease - 730
    • Tendonitis - 575
    • Fasciitis - 574


      • The U.S. Military
      • The University of London
      • Harvard University
      • Un. of Florida
      • Texas Medical Center
      • Mayo Clinic
      • Un. of Minnesota
      • Un. of Iowa
      • Kaiser
      • Ohio State University


1999 Site Use

    • 1999 Site Use
      • Word of mouth by almost 10,000
      • Authors and Editors representing 1,000 Medical institutions.
      • 10 million hits/month
      • 300,000 user sessions/month


        • • Federal government will link eMedicine to 20-40 Million users of MEDLINE
        • • Letters to 7,500 medical institutions and 17,000 libraries allowing free use


Major corporate and affiliate sponsors currently include Allergan, Chiron, GlaxoWellcome, Boehringer-Ingelheim, Eastman Kodak, Genentech, Roche, and T-Systems.

  • Major corporate and affiliate sponsors currently include Allergan, Chiron, GlaxoWellcome, Boehringer-Ingelheim, Eastman Kodak, Genentech, Roche, and T-Systems.

  • Encouraging support by pharmaceutical companies will allow this project to remain free for national and international use.



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