Mirzarakhmatova Nargiza 1 ways of advertising 1a Vocabulary
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- Bu səhifədəki naviqasiya:
- 1c Vocabulary
- 1 d Discussion
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Mirzarakhmatova Nargiza 1 WAYS OF ADVERTISING 1a Vocabulary From the most expensive to the cheapest 1 c 2f 3e 4b 5a 6d 7g 8h 1b Reading What is the best kind of advertising ? Word of mouth advertising Why do most companies use advertising agencies? They are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company When a company hires an advertising agency, what are the roles of both parties? The client company generally gives a budget and the agency creates advertisements . What is a media plan? A media plan specifies which media-newspapers, magazines,radio, television,cinema,posters,mail ,etc. will be used and in which opportunities . Why does advertising become ineffective after a certain point? Excessive advertising is counter-productive because after too many exposures people tend to stop noticing ads noticing ads, or begin to find them irritating . 1c Vocabulary 1 word-of-mouth advertising 2institutional or prestige advertising 3 Advertising agencies 4 advertising accounts 5 an agreed budget 6 Advertising campaign 7 Alternative ads 8 the target market 9media planners 10 OTS – opportunities to see 11 the cost per thousand 12Excessive advertisements 1 d Discussion I agree with the following claims:1,2,4,6 Yüklə 12,34 Kb. Dostları ilə paylaş:
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