Reading and presenting paper

Reading and presenting paper

Maqola haqida qisqacha

Title: Reuse Intention of Third-Party Online Payments: A Focus on the Sustainable Factors of Alipay

Muallif: Yongrok Choi * and Lili Sun

Research questions	this paper attempts to determine whether Alipay’s service quality factors are truly sustainable.
Findings	The results indicate that only two of five factors—convenience and security—are significantly mediated by the sustainable performance of customer satisfaction as a mediator.
Methodology	Survey, 280 responses, SPSS and AMOS, Structural equation modeling (SEM)
Uniqueness	Added one factor: Economy
Contribution	E-service quality model yanada kuchaytirdi. Alipay menejerlariga faoliyatini barqaror qilish omillarini aniqlab berdi
Strong/weak points	Omillarni ko’proq olish mumkin edi.
Implications	Boshqa joyda modeldan foydalanish mumkin,