A non-literal figure of speech in which the name of one thing is substituted for that of another related to it. (Lakoff & Johnson, 1980)
The use of a word or expression as a substitute for something with which it is closely associated. From Greek metonumia ‘change of name’. (Oxford English Dictionary)
The use of a single characteristic to identify a more complex entity. It is also known as denominatio or pars pro toto (part for the whole).
One of the basic characteristics of cognition. It is extremely common for people to take one well-understood or easy-to-perceive aspect of something and use that aspect to stand either for the thing as a whole or for some other aspect or part of it. (http://en.wikipedia.org/wiki/Metonymy)