VENTURE TARANAKI
ANNUAL REPORT
2015
Taranaki’s GDP
per capita
(the highest in NZ)
$80,297
BUSINESSES
2.9% of national total
14,927
AT A GLANCE
2015: +492
LONG TERM
MIGRATION
All figures year to June unless stated otherwise. Source: Census
2013, Statistics NZ, Venture Taranaki Business Survey, New Plymouth
Airport data, REINZ
Passengers
through
New Plymouth
Airport 2014:
a record
340,000
BUILDING CONSENTS ISSUED
IN TARANAKI 2014:
$310 million
UP 27.2% ON 2013
ECONOMIC GROWTH
(GDP) 2013-2014
+7.2%
2014: +56
4.0% of New Zealand’s GDP
Year ended March 2014
$9.2
TARANAKI GDP
BILLION
EMPLOYEES
2.5% of national total
50,690
2.4% of
New Zealand’s
population
POPULATION:
109,609
guest nights stayed in
commercial accommodation
553,209
guest nights stayed
with friends & relatives
1.1m
cows per person
7.1
sheep per person
5.3
Venture Taranaki Trust is Taranaki’s Regional Development Agency. We help Taranaki grow.
Venture Taranaki is an initiative founded, owned and principally funded by the New Plymouth District Council. In addition to their support, the Trust
also receives funding from South Taranaki District Council, Stratford District Council, Taranaki Electricity Trust, TSB Community Trust, New Zealand
Trade and Enterprise, Ministry of Business, Innovation and Employment, Callaghan Innovation, Business Mentors New Zealand and numerous other
private sector organisations.
VENTURE TARANAKI
ANNUAL REPORT 2015
Contents
Chairman’s Comment ............................................................. 2
Venture Taranaki at a Glance .................................................. 2
Chief Executive’s Comment ..................................................... 4
Achievements 2014-2015 ........................................................ 6
Attracting Skills and Population ................................................ 6
Business Surveys .......................................................................7
Infrastructure ............................................................................7
Capability Development Vouchers ............................................ 8
Study Taranaki .......................................................................... 9
Customer Satisfaction .............................................................. 9
Events: What’s the Buzz ...........................................................10
FIFA U-20 World Cup New Zealand 2015 ...................................11
Guidebooks ............................................................................. 12
Higher Profile .......................................................................... 13
Jobs Website .......................................................................... 14
Business Start-Up .................................................................... 14
Leveraging Conferences and Events ........................................ 15
Mentoring ............................................................................... 16
Newsletters and Events ........................................................... 17
Providing Business Advisory Services ...................................... 17
Oil and Gas Support ................................................................ 18
The Value of Partnership ......................................................... 18
Developing New Products ....................................................... 19
Digital Taranaki ....................................................................... 20
Research and Development..................................................... 21
Taranaki Trends .......................................................................22
University Partnership .............................................................23
Visitor Campaigns ...................................................................24
Wealth Beneath Our Feet.........................................................25
Financial Performance 2014-2015
Audit Report ........................................................................... 26
Trustees’ Review .....................................................................28
Statement of Financial Position ...............................................29
Statement of Comprehensive Revenue and Expenses ............. 30
Statement of Changes in Equity ............................................... 31
Statement of Cash Flows .........................................................32
Notes to the Financial Statements ...........................................33
Statement of Service Performance ..........................................42
Trust Directory .....................................................................45
Contact Information ............................................................ 46
BUILDING CONSENTS ISSUED
IN TARANAKI 2014:
Photos: Jeremy Beckers, Rob Tucker & TAFT. Design: C7 Design, New Plymouth
An initiative of
VENTURE TARANAKI ANNUAL REPORT 2015
2
O
ver the past year we have been
confronted by the scenario of
significant reductions in the prices
of oil and milk, both critical outputs to
our regional economy. These changes
have been driven by global factors, and
the impact of these reductions will play
out over coming years.
CHAIRMAN’S
COMMENT
VENTURE TARANAKI – AT A GLANCE
2012: $1,093,380
2013: $1,643,565
2014: $1,963,383
Whilst our region is not able to influence
global commodity prices, there is some
consolation that the Trust mapped aspects
of this downturn several years ago, and
stepped up its efforts to help diversify
Taranaki’s products, services, sectors and
markets.
The value of an independent and apolitical
regional development agency is that it can
freely focus beyond the next few months
or year ahead, and support and facilitate
resilient, progressive, and intergenerational
economic foundations on which all of our
communities can thrive.
In response to the economic challenges
the region faced this year, Venture Taranaki
bolstered its support of research and
development, built management capability
amongst local businesses and attracted
significant leveraged investment from
Central Government. You can read about
the progress in these areas, and across the
Trust’s full range of activities in the following
pages of this report.
With a regional population nearing 110,000,
our greatest challenge will remain one of
resonance – both amongst decision makers
in Wellington and amongst those who
may look to align their businesses, their
purchasing decisions and their very lives
with the unique Taranaki lifestyle.
That Venture Taranaki works with all of
the region’s local authorities is a critical
factor in its success. The regional economy
relies on the output of all districts, as do
perceptions of Taranaki, its businesses,
events, and people.
Following New Plymouth District Council’s
review of its own economic development
strategy and ongoing work on the Blueprint
spatial plan, and under the recent
amendments to the Local Government Act,
it is entirely appropriate that the Council
reflects on the most efficient way to deliver
economic development within their district.
Venture Taranaki looks forward to receiving
recommendations from that process, for
The number of Taranaki employers
registered on the Taranaki Jobs Website
2012: 694
2013: 782
2014: 890
2015: 1,131
2013: 11
2014: 12
Major events
contracted
10
2015
Value of Research & Development Grants issued
to Taranaki businesses in partnership with
Callaghan Innovation
2015
$1,401,192
Number who attended Venture Taranaki’s
free Business Start-Up Clinics
2012
274
2015
313
2013
227
2014
257
VENTURE TARANAKI ANNUAL REPORT 2015
3
while we have every confidence in the value
of the interventions we make in the regional
economy, the Trust maintains a philosophy
of continuous improvement.
We can also be confident the region is
well served in its delivery of economic
development services. The model
pioneered by the Trust in Taranaki was
adopted by Auckland’s ATEED as the best
mechanism by which to influence and
support economic growth across New
Zealand’s supercity. This year the same
model was also adopted in Wellington with
the establishment of WREDA – Wellington
Regional Economic Development Agency.
Again, I extend considerable gratitude to
the members of Venture Taranaki’s Board of
Directors, whose considerable knowledge
and experience have continued to ensure
the Trust remains strategically relevant.
During the year we farewelled Trustee Roy
Weaver, who relinquished his governance
position at Venture Taranaki for a
governance role with New Plymouth District
Council. Over his 12 years as a Trustee Roy
brought an incredibly valuable perspective
to the Board which will be missed.
We also welcomed the appointment
of Vanessa James, who brings global
connections, extensive experience
Annual Client Satisfaction Survey results
in logistics and insight into the mid/
downstream component of the energy
sector as Senior Vice President, Global
Marketing and Logistics of Methanex.
Vanessa joins Gavin Faull, Kevin Murphy
and Jamie Tuuta on the Board.
On behalf of the Board, I thank Chief
Executive Stuart Trundle and his team. It is
their role to deliver the strategy set by the
Board, and they do this extremely well.
I must also thank the Trust’s instigators,
owners, and core funders at the New
Plymouth District Council. Their vision and
support has been integral to the success
of both the Trust and the region as a
whole, and I urge decision-makers around
the Council table to maintain the vision
that has made Taranaki such a desirable
place in which to live, work and play, and
continue to utilise the strengths of the
team at Venture Taranaki to leverage their
investments towards realising that unified
economic vision.
Finally I also acknowledge our many
partners both within the region and beyond
it. Our colleagues at South Taranaki and
Stratford District Councils, TSB Community
Trust and the Taranaki Electricity Trust,
are strong supporters of the work Venture
Taranaki does – work which aligns to their
strategic goals. Along with our government
partners in Wellington and those further
afield, we are working towards strong
and sustained progress for Taranaki, its
businesses and all current and future
residents.
ROBIN BROCKIE
Chair, Venture Taranaki Trust
IN RESPONSE TO THE ECONOMIC CHALLENGES THE REGION
FACED THIS YEAR, VENTURE TARANAKI BOLSTERED ITS SUPPORT
OF RESEARCH AND DEVELOPMENT, BUILT MANAGEMENT
CAPABILITY AMONGST LOCAL BUSINESSES AND ATTRACTED
SIGNIFICANT LEVERAGED INVESTMENT.
New Zealand Trade and Enterprise
Capability Development Vouchers
awarded to Taranaki Businesses
YEAR
VOUCHERS
TOTAL VALUE $
2013
228
287,638
2014
225
331,501
2015
225
341,444
2012: 59
2013: 59
2014: 43
Taranaki businesses
matched with
mentors through the
Business Mentors New
Zealand programme
2015
44
BUSINESS SERVICES
2015: 91.2%
2014: 90.2%
2013: 85%
2015: 94.9%
TRUST STAFF
2014: 93.9%
2013: 91%
VENTURE TARANAKI ANNUAL REPORT 2015
4
T
aranaki’s regional economy ended
the financial year in a considerably
weaker position than many
commentators had anticipated.
The alignment of lower returns from
two of our core industries – dictated by
global commodity markets – has hit those
companies that had rapidly scaled up to
meet recent growth, and has seen many of
our industries pause on capital projects,
impacting on the work programme for a
range of supply chains.
This ongoing security of work supply is
critical to retaining skilled workers and
their families, and as the impacts of dairy
and oil prices play out, skills retention and
attraction will continue to be the issue
that defines our region’s future. While
Venture Taranaki is actively supporting
many businesses and sectors to maintain
momentum, it is also keeping a firm focus
on the long term strategy and stepping-up
the regional skills attraction portfolio.
This is amplified as our region faces
demographic shift. At a recent event in New
Plymouth, Distinguished Professor Paul
Spoonley, of our regional partner Massey
University, stated demographic changes
CHIEF EXECUTIVE’S
COMMENT
THE TRUE VALUE OF VENTURE TARANAKI IS MORE THAN A SET OF NUMBERS. THE TRUST’S
STRATEGIC INTERVENTIONS OVER THE YEAR HAVE AGAIN BEEN MANY AND VARIED, AND HAVE BEEN
UNDERPINNED BY THE CHALLENGES OF REGIONAL POPULATION AND ECONOMIC GROWTH.
are poised to compound or constrain the
economic opportunities that we have.
“If we don’t deal with the demographic
changes, then some of our economic
opportunities are not going to come to
fruition, or they are going to be problematic.
New Plymouth is leading the country in
those over 65 – by the end of 2016 the city
will have more people over the age of 65
than people under the age of 15.”
“These changes have fundamental
implications for employment and skills. The
real issue, and its circular, is that if you don’t
have local skills supply, employers find it
difficult to stay in a region. Maintaining skill
supply is absolutely essential.”
This is supported by Taranaki’s business
community – over the year our free
Taranaki Jobs website saw 27 percent more
businesses register with the site. This year
the number of local companies using the
site to attract staff rose dramatically from
890 to 1,131.
From a financial perspective, the Trust’s
total revenue this year was $3,670,280,
up 1.6 percent on 2013/14. Of that, a total
of $2,723,927 came from our founder
and owner the New Plymouth District
Council for our contracted services across
economic development, tourism promotion
and the delivery of the district’s $699,100
Major Events Fund. Funding from the
New Plymouth District Council dropped
1.1 percent on the previous year, the third
consecutive year we have lowered the
level of investment by our owners in both
dollar value and as a proportion of our
total revenue.
Beyond our local government partnerships,
the Trust this year leveraged additional
funding of $1,742,636 directly into Taranaki
businesses through our relationships with
Callaghan Innovation and the Ministry of
Business, Innovation and Employment.
This comprised $1,401,192 in Research
and Development Grants and $341,444 in
Capability Development Voucher funding
through 225 vouchers to build the skills of
our business owners and managers.
We met with 313 Business Start-Up clients
– up from 257 last year – and matched 44
businesses with a Business Mentor through
our delivery of the Business Mentors New
Zealand Programme.
But the true value of Venture Taranaki is
more than a set of numbers. The Trust’s
programme of strategic interventions over
the year have again been many and varied,
and have been consistently underpinned by
the challenges of regional population and
economic growth.
A major piece of work was the updating
and extension of our 2010 Wealth Beneath
Our Feet report, which for the first time
quantified the economic value of the
nation’s oil and gas industry and its supply
chain. In March we visited Parliament to
launch the revised edition, which goes
beyond the numbers to also look at the
many less tangible benefits of the sector.
The document opened doors for the Trust
to increase conversations about the return
on investment that Taranaki provides
the nation.
Effort was again placed in strengthening
the region’s tourism sector, in part for the
economic returns greater visitor numbers
could inject into the region, but also with
a strategic aim of fostering greater media
exposure and driving population growth
through immigration. During the year, few
stories gained more media exposure than
our visitor industry, and time and again
the stories of those that choose to move to
VENTURE TARANAKI ANNUAL REPORT 2015
5
Taranaki cite a holiday visit as the catalyst.
This broadcasting of our region’s lifestyle
also continued across social media, with
strong growth across all channels.
Underpinning our business growth mandate
has again been a credible portfolio of
regional intelligence products, spanning
the Taranaki Business Survey, Taranaki
Trends, comprehensive data on commercial
accommodation and the retail sector,
detailed analysis of live-work movements
and industry projections, and measurement
of one-off interventions. Our supply and
demand modelling proved particularly
insightful, foreshadowing the current lull
in major shutdown and capital projects
across the region’s energy sector, allowing
businesses to plan and respond to minimise
the impacts.
In delivering our activities, I thank the
Trust’s Chair Robin Brockie and Board for
their vision, governance and guidance over
the past year. The experience that Venture
Taranaki, and by association everybody
in the region, has available in the Board
members is extensive and the value their
insights and connections bring to both Trust
and Taranaki cannot be understated.
25.8%
74.2%
Venture Taranaki Annual Revenue
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
05
06
07
08
09
10
11
12
13
14
15
YEAR
$
2014/2015 Funding Sources
VENTURE TARANAKI BY THE NUMBERS
New Plymouth
District Council
$2,723,927
Other
$946,353
I also sincerely thank the Trust’s executive
and staff who deliver considerable value
to the Taranaki business – and broader –
community. It is with a measure of pride
that I commend the team on lifting the
level of customer approval achieved in this
year’s annual Client Satisfaction Survey
to a satisfaction rating of 94.9 percent for
Trust staff.
As the economic landscape moves to
more rugged terrain over the coming year,
it will offer some measure of reassurance
that there is a capable and credible team
who remain fully committed to supporting
business and economic growth in Taranaki,
across all its many facets.
I also echo my Chair in extending a heartfelt
thanks to our owners and founders the
New Plymouth District Council. Venture
Taranaki’s role as an apolitical and
independent agency has again proven to
offer a valuable and vital element of the
Council’s ability to lead its district into the
future that plays to our strengths.
Taranaki is a region of significant potential,
enhanced by the renewed vigour of the
Maori economy. With Venture Taranaki
keeping a focus on the long term and
driving the strategy and capability of our
business sector, a strong and visionary
local government sector committed to
supporting growth, and the commitment
of our business community and central
government to the region’s future, there
is little doubt Taranaki will achieve its
potential and reclaim its position as the
regional powerhouse of New Zealand’s
economy and innovation.
The challenge issued to our region by the
global commodity markets is significant,
and the impacts will be felt throughout
our province. I have every confidence that
the leadership of Taranaki, the team at
Venture Taranaki, and the businesses and
whanau around our maunga will rise to the
challenge and continue to deliver the vision,
innovation, passion and performance for
which Taranaki is legendary.
STUART TRUNDLE
Chief Executive, Venture Taranaki Trust
VENTURE TARANAKI ANNUAL REPORT 2015
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