T a r a n a k I f a c t s a n d f I g u r e s



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T A R A N A K I   F A C T S   A N D   F I G U R E S

SUMMER


2016-2017

TGM CREA


TIVE J001110

Taranaki’s Regional Development Agency

 

9 Robe Street | PO Box 670 | New Plymouth



P. (06) 759 5150

E. info@taranaki.info

 

www.taranaki.info



An initiative of

 


P A G E   2 9

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7

About Venture Taranaki

As Taranaki’s Regional Development Agency, Venture Taranaki is committed to helping Taranaki grow.

That’s why we’re interested in helping to make your business a success.

If you need advice and assistance or access to information and knowledge to support your business aspiration, we offer a single point of contact to provide the help you require.

If you are:

  Thinking of starting up a business



  Considering relocating or investing in Taranaki

  Trying to grow your business, or if your business is going through changes



We have a range of products and services to meet your business needs, and best of all, most of them are free! 

Information is available on-line at www.business.taranaki.info or call us:

Venture Taranaki

9 Robe Street

PO Box 670 

New Plymouth

Telephone (06) 759 5150

Email: info@taranaki.info

Facebook: TaranakiNZ

Twitter: @Taranaki_NZ

Web: www.taranaki.info

An initiative of

   

Disclaimer:



Venture Taranaki’s services and opinions are of a general nature and should be used as a guide only. They are not a substitute for commercial judgment or independent professional advice which should be 

obtained prior to any business matter. While every effort has been made to ensure that the information, opinions and forecasts provided are accurate and reliable, Venture Taranaki shall not be liable for any adverse 

consequences of decisions made in reliance of any report provided in this publication.

Taranaki Trends

WELCOME TO TARANAKI TRENDS SUMMER 2016-2017

In an economic landscape where our core industries are under price pressure from global forces, the move to diversify our region’s income 

streams becomes increasingly important. Momentum continues in many of the industries that perhaps get less attention than energy and dairying, 

and this edition of Taranaki Trends takes a closer look at two of them – manufacturing and tourism. 

The broader manufacturing sector contributes $888 million to Taranaki’s GDP – 11 percent of the regional total – and results in 8,619 jobs. 

Dairy manufacturing contributes more than 20 percent of these positions, as does combined metal, machinery and engineering. However meat, 

poultry and timber processing, fertiliser and bread manufacturing are also significant contributors.  

Tourism has been a strong performer over recent months, with the sector further helping Taranaki manage the impacts of global commodity 

fluctuations. Regional visitor guest nights grew 8.5 percent year-on-year to the end of June, which compares to nationwide growth of 5.8 percent 

– a figure being hailed a success story. Furthermore, the number of nights spent in the region by international visitors grew 20.3 percent, while 

average length of stay rose from 2.04 to 2.16 nights. 

Importantly, tourism supports many other sectors, directly through visitor spend, and indirectly through building regional profile, awareness and 

perceptions, which can in turn influence supply and purchase decisions and migration growth towards the region’s population target of 135,000 

residents by 2035. While the main benefits may prove economic, that sense of regional pride we experience in showcasing our province and its 

numerous attractions are immeasurable, and important.

Dr Anne Probert

General Manager, Economy & Sector Development

Venture Taranaki

Summer Edition 2016 - 2017: This edition of Taranaki Trends is published in October 2016 and remains current until April 2017

 Cover Photo: John Crawford / Howard Wright



P A G E   1

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Economic Summary

  NATURAL INCREASE IN 

 POPULATION 

 

(BIRTHS LESS DEATHS) 



 

FOR YEAR ENDING JUNE 2016

 

compared to previous 12 months.



  NET MIGRATION GAIN FROM 

 

MORE PEOPLE ARRIVING AND 



 

PERMANENTLY LOCATING 

 

IN TARANAKI FROM OVERSEAS 



 

THAN INTERNATIONAL 

 

DEPARTURES YEAR ENDING 



 

JUNE 2016

 

Compared to previous 12 months.



  DEATHS FOR THE YEAR ENDING    

 

JUNE 2016



 

Compared to previous 12 months.

  VALUE OF CONSTRUCTION 

 

CONSENTS FOR YEAR ENDING 



 

JUNE 2016

 

Compared to previous 12 months.



  AVERAGE HOUSE VALUATIONS FOR 

 

JUNE 2016 RELATIVE TO 



 

JUNE 2015 

 

in the New Plymouth, Stratford and South Taranaki 



 Districts.

  HOME AFFORDABILITY WITHIN  

 

 

TARANAKI



 

relative to same period 12 months prior.

  AVERAGE WEEKLY RENTALS IN  

 

 



NEW PLYMOUTH (MAY 2016)

 

relative to same time 12 months ago.



  RETAIL SALES FOR THE SIX  

 

 



MONTHS ENDING JUNE 2016

 

relative to the same period in 2015.



  NUMBER OF GUEST NIGHTS 

 

BY VISITORS STAYING IN 



 

COMMERCIAL ACCOMMODATION 

 

OUTLETS WITHIN TARANAKI FOR 



 

YEAR ENDING JUNE 2016 

 

Compared to previous 12 months.



  BIRTHS IN THE REGION FOR THE    

 

YEAR ENDING JUNE 2016



 

Compared to previous 12 months.

  TARANAKI’S UNEMPLOYMENT  

 

 



RATE

 

in June quarter compared with same period 2015.



  NUMBER OF DAIRY CATTLE IN  

 

 



TARANAKI FOR YEAR ENDING 2015

 

relative to previous 12 month period.



  ECONOMIC CONFIDENCE  

 

– FEWER TARANAKI BUSINESS 



 

RESPONDENTS ANTICIPATE 

 

IMPROVED ECONOMIC TRADING 



 

CONDITIONS IN THE COMING 

 

12 MONTHS



 

The majority anticipate continuation of status quo.



P A G E   2

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Gross Domestic Product

NEW ZEALAND’S GROSS DOMESTIC PRODUCT 

(GDP)

 FOR THE YEAR ENDING JUNE 2016 WAS CIRCA 

$227 BILLION.

 

ECONOMIC ACTIVITY, AS MEASURED BY GDP, INCREASED 0.9 PERCENT IN THE JUNE 2016 QUARTER. 

1.6


1.4

1.2


1.0

0.8


0.6

0.4


0.2

0.0


-0.2

-0.4


-0.6

Jun-10 Sep Dec Mar 

Jun-11 

Sep Dec Mar 



Jun-12 

Sep Dec Mar 

Jun-13 

Sep Dec Mar Jun-14 



Sep Dec Mar 

Jun-15 Sep Dec Mar 

Jun-16


P A G E   3

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



SHARE OF THE ECONOMY

Key industry groupings within the GDP 

analysis include:

THE SERVICES GROUPING COMPRISES THE LARGEST SHARE 

OF GDP, HOWEVER THE GOODS PRODUCING GROUPING 

CONTRIBUTED THE MOST TO QUARTERLY GROWTH.

THE LARGEST INCREASE IN THE JUNE QUARTERLY RESULT 

WAS IN CONSTRUCTION, WHICH WAS UP 5.0 PERCENT. MINING 

DECREASED 2.5 PERCENT DURING THIS PERIOD DUE TO LOWER 

PRODUCTION IN OIL AND GAS AND ALSO COAL.

PRIMARY

Including e.g. 

agriculture, oil, gas 

and mining



GOODS 

PRODUCING

Including e.g. 

manufacturing, 

construction, 

electricity and water 

SERVICES

Including e.g. retail,   

wholesale trade, 

finance, education 

and health 

INDUSTRY GROWTH DURING JUNE  2016 QUARTER 

PRIMARY

GOODS

PRODUCING

SERVICES

2

1.8



1.6

1.4


1.2

1

0.8



0.6

0.4


0.2

0

Primary



Goods producing

Services


0.5

1.9


0.9

P A G E   4

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7

-7.3

International Trade

EXPORTS FROM NEW ZEALAND 

TOTALLED 

$49.3 BILLION

FOR THE YEAR ENDING JUNE 2016.

TOP THREE EXPORT EARNERS WERE:

 MILK POWDER, BUTTER, CHEESE

 MEAT    LOGS & WOOD

THE GLOBAL DECLINE IN OIL PRICE HAS HAD 

A SIGNIFICANT IMPACT ON EXPORT RETURNS 

FROM CRUDE OIL. THESE TOTALLED 

$589 MILLION FOR THE 12 MONTH PERIOD – A 

DECLINE OF 40% ON THE PREVIOUS 12 MONTH 

PERIOD.  CRUDE OIL WAS

NEW ZEALAND’S 4TH HIGHEST EXPORT EARNER 

BUT IS CURRENTLY RANKED 19TH. 

 

VALUE OF EXPORTS YEAR TO JUNE 2016 ($ MILLION) - NEW ZEALAND TOP 20

PERCENTAGE CHANGE IN VALUE OF EXPORTS 

12 MONTHS TO JUNE 2016 RELATIVE TO PREVIOUS 12 MONTHS

12,000


10,000

8,000


6,000

4,000


2,000

0

50.0



40.0

30.0


20.0

10.0


0

-10.0


-20.0

-30.0


-40.0

3.7


7.2

30.6


2.8

12.6


10.2

30.3


36.9

10.2


-13.1

-8.5


7.0 7.3

-5.6


8.9

-3.0


0.7

-40.1


5.6

Milk powder

, butter

, and cheese

Meat and edible of

fal


Logs, wood, and wood articles

Fruit


Mechanical machinery and equipment

Fish, crustaceans, and molluscs

W

ine


Miscellaneous edible pr

eparations

Pr

eparations of cer



eals, flour

, and star

ch

Electrical machinery and equipment



Casein and caseinates

Aluminum and aluminum articles

Optical, medical, and measuring equipment

Pr

ecious metals, jewellery



, and coins

W

ool



W

ood pulp and waste paper

Iron and steel, and articles

Textiles and textile articles

Crude oil

Plastic and plastic articles



P A G E   5

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



CPI

JUNE 2016 QUARTER

0.4%

ANNUAL CHANGE 

0.4%

CONSUMER PRICE INDEX (CPI) – NEW ZEALAND

INCREASES

OCCURRED IN

PETROL PRICES

 

(UP 5.3%) AND 

HOUSING-RELATED

COSTS ASSOCIATED 

WITH THE

PURCHASE OF NEW 

HOUSING

EXCLUDING LAND 

(UP 2.1%)

QUARTERLY CHANGE IN CPI JUNE 2016 QUARTER

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


Sep  

Dec 


Mar

Jun


2008

2009


2010

2011


2012

2013


2014

2015


2016

2.5


2.0

1.5


1.0

0.5


0.0

-0.5


-1.0

P A G E   6

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Taranaki – Key statistics at a glance 

MANAWATU-

WHANGANUI

= GROWTH

2014 - 2015

109,608

TARANAKI 

POPULATION

GDP:

8.8 

BILLION

3.6% OF  

NEW ZEALAND’S GDP

UP

 0.6 

%

EMPLOYEE COUNT

50,960

EMPLOYEE COUNT 

IN TARANAKI

NEW ZEALAND

38.0 

YEARS


TARANAKI

39.9


 

YEARS


MEDIAN AGE OF POPULATION

5.3

POPULATION GROWTH

(2006 - 2013)

%

15,153

BUSINESSES IN TARANAKI

UP

 1

%

NUMBER OF 

BUSINESSES

2.6%

TARANAKI %

OF NEW ZEALAND'S

POPULATION

NEW ZEALAND'S 

TOTAL POPULATION

3.6

OF NEW ZEALAND'S

GDP

%

P A G E   7

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



% POPULATION AGED 65 YEARS AND OVER:

16.2

TARANAKI

%

14.3

NEW ZEALAND

%

NEW ZEALAND

20.4%

TARANAKI

21.1%

% POPULATION AGED UNDER 15 YEARS

ETHNIC COMPOSITION %

 

  Taranaki    



  New Zealand

86.2%


74%

17.4%


14.9%

7.4%


1.6%

3.4%


11.8%

0.4%1.2%


4.0%

2.3%


100

90

80



70

60

50



40

30

20



10

0

European



Maori

Pacific Peoples

Asian

Other Ethnicity



Middle Eastern,

Latin American,

African


P A G E   8

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Taranaki Economic Outlook 

June 2016 Business Survey Findings

1,400 TARANAKI BUSINESSES WERE SURVEYED IN JUNE 2016 

REGARDING THE STATE OF THE NEW ZEALAND ECONOMY AND 

TRADING CONDITIONS FOR THE NEXT 12 MONTHS.

23% ANTICIPATED 

IMPROVEMENT

(DOWN FROM 28%)

60% ANTICIPATED 

THE STATUS QUO WILL 

PREVAIL

(UP FROM 54%)

15% PREDICTED 

DETERIORATION 

(DOWN FROM 16%)

2% WERE UNSURE

NZ BUSINESS CONDITIONS - NEXT 12 MONTHS

  Unsure     

  Remain The Same 

  Improve     

  Deterioriate

70%


60%

50%


40%

30%


20%

10%


0%

May-07 Nov-07 May-08 Nov-08 May-09 Dec-09 May-10 Dec-10 Jun-11 Dec-11 Jun-12Dec-12 Jun-13 Dec-13 Jun-14 Dec-14 Jun-15 Dec-15 Jun-16



P A G E   9

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Labour Force

JUNE QUARTER 2016 UNEMPLOYMENT RATE

TARANAKI

4.8%

NEW ZEALAND

5.1%

QUARTERLY UNEMPLOYMENT RATE

  New Zealand     

  Taranaki

Unemployment Rate 

June 2016 Quarter (Compared with June 2015 Quarter)

BAY OF PLENTY

5.1%

(DOWN 1.1 PP)

NORTHLAND

10.6%

(UP 3.1 PP)

GISBORNE / 

HAWKES BAY

5.0%

(DOWN 2.6 PP)

WELLINGTON

5.3%

(UP 0.2 PP)

CANTERBURY

3.2%

(UP 0.2 PP)

OTAGO

4.5%

(UP 0.7 PP)

SOTHLAND

5.0%

(DOWN 0.3 PP)

NELSON / TASMAN / 

MARLBOUGH / WEST COAST

5.9%

(UP 1.6 PP)

AUCKLAND

4.7%

(DOWN 1.2 PP)

WAIKATO

4.8%

(DOWN 0.2 PP)

TARANAKI

4.8%

(DOWN 2.4 PP)

UNEMPLOYMENT RATE %

  Up to 4.0

  4.1 tp 5.0

  5.1 to 6.0

  6.1 and over

*pp = percentage points



NORTH ISLAND

5.2%

(DOWN 0.7 PP)

SOUTH ISLAND

4.1%

(UP 0.5 PP)

MANAWATU-WANGANUI

5.6%

(DOWN 0.9 PP)

Per


cent

8

7



6

5

4



3

2

1



0

Dec-13 Feb-14 Apr

-14

Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr



-15

Jun-15 Aug-15 Oct-15 Dec-15 Feb-16 Apr

-16

Jun-16


P A G E   1 0

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Incomes in Taranaki 

TOTAL PERSONAL INCOME  (% BY INCOME BRACKET) - TARANAKI V NZ 

TOTAL HOUSEHOLD INCOME $

THE FOLLOWING TABLES OF PERSONAL AND HOUSEHOLD INCOME COLLECTED VIA THE 2013 CENSUS, ARE INCLUSIVE OF ALL 

FORMS OF INCOME. TOTAL INCOME INCLUDES WAGES, VARIOUS FORMS OF BENEFITS SUCH AS UNEMPLOYMENT, DOMESTIC 

PURPOSE, SUPERANNUATION, ACC, AS WELL AS COMMISSIONS, BONUSES, DIVIDENDS, INCOMES FROM RENT, INTEREST AND OTHER 

INVESTMENTS, AND INCLUDES REPORTING 'NO INCOME' FOR THE YEAR ENDING 31ST 

MARCH 2013.

  New Zealand     

  Taranaki

MEDIAN TOTAL PERSONAL INCOME

NEW ZEALAND

$28,500

TARANAKI

$29,100

TOTAL HOUSEHOLD INCOME

NEW ZEALAND

$63,800

TARANAKI

$58,400

90,000


80,000

70,000


60,000

50,000


40,000

30,000


20,000

10,000


0

Northland Region

Auckland Region

W

aikato Region



Bay Of Plenty Region

Gisbor


ne Region

Hawke's Bay Region

Taranaki Region

Manawatu-W

anganui Region

W

ellington Region



Tasman Region

Nelson Region

Marlbor

ough Region



W

est-Coast Region

Canterbury Region

Otago Regaion

Southland Region

46,900


76,500

59,600


54,600

50,500


53,200

50,000


58,400

74,300


53,500

54,300


55,200

55,000


65,000

56,400


57,400

12.0


10.0

8.0


6.0

4.0


2.0

0.0


Loss

Zer


o income$1-$5,000

$5,001-$10,000

$10,001-$15,000

$15,001-$20,000

$20,001-$25,000

$25,001-$30,000

$30,001-$35,000

$35,001-$40,000

$40,001-$50,000

$50,001-$60,000

$60,001-$70,000

$70,001-$100,000

$100,001-$150,000

$150,001 or Mor

e


P A G E   1 1

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Natural Population Increase

THE NATURAL POPULATION

INCREASE OF 465 PEOPLE

THAT OCCURRED IN TARANAKI DURING 2016 WAS DUE TO THE NUMBER 

OF BIRTHS EXCEEDING THE NUMBER OF DEATHS. HOWEVER GROWTH IN 

THE NUMBER OF BIRTHS HAS DECLINED AND DEATHS HAS INCREASED 

RELATIVE TO SAME PERIOD IN 2015. 

THERE WERE 

1,497 BIRTHS

IN TARANAKI DURING 2016 AND 1,032 DEATHS, RESULTING 

IN A NATURAL POPULATION INCREASE OF 465 PEOPLE.

AN

NU

AL

 C

HA

NG



IN

 B

IR

TH



20

15

-20

16 (

JUNE)

TARANAKI

-6.6

%

NEW ZEALAND

-1.0

%

NEW ZEALAND

-0.6

%

ANN

UA

L C

HA

NG

E I

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