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In Their Own Words…
See your day from a higher perspective…Avoid leveraging your time for money, instead leverage your
expertise and delegate the rest.
–Jeff Moore is president of two seafood companies and the founder of a global mastermind group called
Thursday Night Boardroom.
Drop, Delegate, or Redesign
In September 2013, Professors Julian Birkinshaw and Jordan Cohen shared the
results of their productivity experiment in the Harvard Business Review.
They found that 41 percent of knowledge workers’ time is spent on
discretionary activities that weren’t personally satisfying and could also be done
by others.
So why do people keep doing these activities?
The researchers suggest that often we feel important when we feel busy; we
feel engaged and satisfied as we make progress against tasks, and while
meetings are often boring, they also provide an opportunity to leave the desk and
socialize a little bit.
Once workers were trained by Birkinshaw and Cohen to slow down and think
about their activities in a new way, they achieved massive time gains.


In fact, on average, the workers who were trained saved six hours of desk
work and two hours of meeting time each week.
So what’s the secret to these massive time savings?
The researchers trained everyone to analyze their tasks to see if they could:

Drop: What items can I drop? What can I stop doing entirely?

Delegate: What items can I delegate to a subordinate? What can
I outsource?

Redesign: What do I need to continue doing, but do it in a new,
time-efficient way?
To put this into practice, make a list of all the tasks and meetings you worked
on during the previous week and follow these steps:
1.
Ask, “How valuable is this task to me or to the company?
What would happen if I just dropped it completely?”
2.
Ask, “Am I the only person who could do this task? Who else
in or outside the company could accomplish this?”
3.
Ask, “How can the same outcome be achieved but with a
faster process? How could this task get completed if I only had
half the time?”
Those three questions will give you the data you need to identify the tasks
that are of low value and should be targeted to Drop, Delegate, Redesign.

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