A sample business plan for

“Food Business Basics: A Guide to Starting Your Own Food Business.” This mock 
business plan focuses on a whipped topping business, but the format is appropriate for 
any small food business. 

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Business Plan 
Fancy’s Foods, LLC. 
2409 Oak Hollow Drive 
Antlers, OK 74523 
[phone] 
Keith Bean 
Marianne Bean 
December 1, 1998 

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Executive Summary 
Marianne and Keith Bean have been involved with the food industry for several 
years. They opened their first restaurant in Antlers, Oklahoma in 1981, and their second 
in Hugo in 1988. Although praised for the quality of many of the items on their menu, 
they have attained a special notoriety for their desserts. After years of requests for their 
flavored whipped cream toppings, they have decided to pursue marketing these products 
separately from the restaurants.
Marianne and Keith Bean have developed several recipes for flavored whipped 
cream topping. They include chocolate, raspberry, cinnamon almond, and strawberry.
These flavored dessert toppings have been used in the setting of their two restaurants over 
the past 18 years, and have been produced in large quantities. The estimated shelf life of 
the product is 21 days at refrigeration temperatures and up to six months when frozen. 
The Beans intend to market this product in its frozen state in 8 and 12-ounce plastic tubs.
They also intend to have the products available in six ounce pressurized cans. Special 
attention has been given to developing an attractive label that will stress the 
gourmet/specialty nature of the products. 
Distribution of Fancy’s Foods Whipped Dream product will begin in the local 
southeastern Oklahoma area. The Beans have an established name and reputation in this 
area, and product introduction should encounter little resistance. 
Financial analyses show that the company will have both a positive cash flow and 
profit in the first year. The expected return on equity in the first year is 10.88% 

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