A sample business plan for

Total Assets 
$273,176.00 
LIABILITIES AND OWNERS EQUITY 
Liabilities
Current Liabiliities 
Accounts Payable 
$51,343.00 
Accrued Payables 
$3,060.00 
Total Current Liabilities 
$54,408.00 
Long Term Liabilities 
Mortgage Payable 
$20,708.00 
Total Liabilities 
$75,116.00 
Owner's Equity 
$198,060.00 
Total Liabilities and Owner's Equity 
 
 
$273,176.00 
[Note: A typical business plan would have 3-5 years of pro forma balance sheets, not just 
one year as shown here. The pro forma balance sheets for following years will be 
impacted by how profits are handled (retained in the business or paid out to the 
owner(s)), how assets are depreciated over time, the reinvestment of cash, the pay-down 
of debts, etc. The first year pro forma balance sheet shown here is used to calculate 
financial ratios.]

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Fancy's Foods LLC 
Financial Ratios 
December 31, 1999 
Return on Equity 
= 
Net Profit before Taxes 
= 
$21,550.00 
= 
10.88% 
Net Equity 
$198,060.00 
Current Ratio 
= 
Current Assets 
= 
$148,626.00 
= 
2.73 
Current Liabilities 
$54,408.00 
Quick Ratio 
= 
Curr. Assets - Inventory 
= 
$68,584.00 
= 
1.26 
Current Liabilities 
$54,408.00 
Debt to Equity 
= 
Total Liabilities 
= 
$75,116.00 
= 
0.38 
Net Equity 
$198,060.00 

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Contingency Plans 
While careful planning was involved in setting the strategic goals for Whipped 
Dream, it may be that these goals are not met. The Beans have decided to set a zone of 
acceptability for meeting sales and financial objectives. For both sales and financial 
objectives, a 10% negative deviation from expected sales and projected returns on assets 
will be accepted. However, if sales objectives and returns on investment are less than 
90% of projections, certain actions will be taken. These actions include: 
1. For unacceptable sales levels during the first year: Fancy’s Foods will combat 
this problem by doubling in-store promotions of Whipped Dream in Antlers and 
Hugo. The Beans will personally arrange and carry out these promotions on 
weekends at peak shopping times. If sales do not increase within one month of the 
in-store promotions, Fancy’s Foods will advertise in the weekly shopping circulars of 
the stores for one month.